Italy
Roma signs ridesharing partner
Italian Serie A football club AS Roma has named German car rental company car2go as its official mobility sharing partner.
Hublot extends Juventus partnership
Italian Serie A football club Juventus has renewed its partnership with Swiss watchmaker Hublot.
Philip Morris unveils smoke-free vision under expanded Ferrari deal
US cigarette and tobacco company Philip Morris International has pledged to work with Ferrari to promote smoke-free products after confirming an extension of its long-running partnership with the Formula One motor-racing team.
AC Milan confirms Puma as Adidas replacement
Italian Serie A football club AC Milan has today (Monday) confirmed German sportswear manufacturer Puma as its new kit supplier under a long-term deal.
Formula E secures title sponsor for Italian, Uruguayan races
Niobium supplier CBMM Niobium has agreed a deal to title sponsor this year’s Formula E races in the Italian capital of Rome and Punta del Este, Uruguay.
Udinese signs Macron kit deal
Italian Serie A football club Udinese has agreed a kit partnership with Italian sportswear manufacturer Macron.
Yamaha’s MotoGP team extends RCB deal
MotoGP World Championship motorcycling team Yamaha Factory Racing has extended its sponsorship deal with motorcycle parts and accessories supplier RCB.
Juventus signs Chinese firm as global tyre partner
Italian Serie A football club Juventus has agreed a sponsorship deal with Chinese tyre manufacturer Linglong.
DHL signs shirt sponsorship deal with Italian Volleyball Federation
Global logistics company DHL has entered into a partnership with the Italian Volleyball Federation (FIPAV).
Pro14 lands nutrition partner
European rugby union club competition the Pro14 has agreed a sponsorship deal with sports health and nutrition company ROS Nutrition.
Qatar Airways broadens partnership with Formula E
Qatar Airways has agreed to expand its partnership with the Formula E electric car-racing series.
Bluenergy steps up Udinese backing with shirt sponsorship
Gas and electricity supplier Bluenergy Group has opted to upgrade its support of Udinese by becoming a shirt sponsor of the Italian Serie A football club.
Torino teams up with Champion
Lubricants producer Champion has agreed a sponsorship deal with Italian Serie A football club Torino.
AC Milan signs first regional partner in Asia
Italian Serie A football club AC Milan has signed its first official regional partnership in Asia after agreeing a sponsorship deal with online betting company Vwin.
Atalanta renews with shirt sponsor
Italian Serie A football club Atalanta has extended its shirt sponsorship agreement with tour operator Veratour.
Roma agrees short-term Uber deal in hostile local market
Italian Serie A club AS Roma this month agreed a deal for ride-sharing service Uber to become the club’s innovation and mobility partner until the end of the 2017-18 season.
Sampdoria renews with kit partner
Spanish sportswear company Joma has extended its partnership with Italian Serie A football club Sampdoria.
Lazio teams up with Wiko
Italian Serie A football team Lazio has named French smartphone manufacturer Wiko as a premium partner.