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Lenovo links up with Ferrari

IT and tech company Lenovo has sealed a multi-year sponsorship deal with the Ferrari Formula One motor-racing team.

The agreement kicks off this weekend with the opening grand prix of the 2018 season in Melbourne, Australia.

Under the deal, Lenovo branding will appear on the side wing and front suspension of the Ferrari cars, as well as on team uniforms and the arms of drivers’ racing suits.

Lenovo will also provide some of its products, including ThinkPad laptops and Miix tablets, to be used by the team.

“The combination of the global platform of Formula One and the Ferrari brand is the perfect opportunity for us to further grow the Lenovo brand on the world stage,” Lenovo’s corporate president and chief operating officer, Gianfranco Lanci, said.