Transport and logistics company Fercam has agreed a deal to sponsor the Giro d’Italia cycling race.
The three-year agreement covers the 2018 to 2020 editions of the ‘Grand Tour’ event.
The deal has been signed as the Giro prepares to host this year’s ‘Big Start’ in Israel. Fercam has links to one of Israel’s main logistics companies and is set to benefit from significant brand exposure during the opening three stages of this year’s Giro, as well as the remainder of the race.
Fercam managing director Hannes Baumgartner said: “There is a certain affinity between the Giro d'Italia and our activity. We have 63 branches throughout Italy and the Giro will head to several of these locations. In addition, the outstanding performance of every single cyclist is always the result of an intense teamwork behind it, which is also very important in our business. Of course, we also expect a national and international visibility from the extensive coverage.”
The 2018 Giro begins with an individual time trial in Jerusalem on May 4 before Israel hosts two in-line stages during the Big Start. The second stage will run on a 167km route from Haifa to Tel Aviv, before the 226km third stage runs from Be’er Sheva to the port of Eliat. The race will then travel to Italy, concluding in Rome on May 27.
Fercam agreed the deal with event organiser RCS Sport.