Italian snack food company Pata Group has stepped up its support of the Superbike World Championship (WorldSBK) by becoming the title sponsor of this season’s round in Imola, Italy.
The event will take place at the Autodromo Internazionale Enzo e Dino Ferrari from May 11-13.
Pata has sponsored events in Italy during previous WorldSBK seasons. The firm agreed the latest deal with Dorna WSBK, the series’ commercial rights-holder.
Marc Saurina, commercial and marketing director for WorldSBK, said: “Welcoming Pata on board for the Italian round is the perfect match, with a strong brand representing such an important event on the calendar, in front of their home crowds.”