Italy
Title deals to drive brand awareness for BKT in key European markets
The €18m ($20.7m) investment of India’s Balkrishna Industries (BKT) in this month’s deal to title sponsor France’s football league cup, the Coupe de la Ligue, followed its €7.5m invest
Serie A club S.P.A.L. signs first shirt sleeve partnership
Italian Serie A club S.P.A.L. has upgraded its deal with pharmaceuticals brand Pentaferte to a three-year shirt sleeve partnership, for the rest of 2018-19 to 2020-21
Tag Heuer signs on for return of Next Gen ATP Finals
Swiss watchmaker Tag Heuer has partnered up with the Next Gen ATP Finals through a deal that is set to introduce further new elements to the annual event for the world’s top 21-and-under male tennis p…
Panasonic continues as main sponsor of Lega Basket Serie A
Japanese electronics company Panasonic has agreed a two-season extension to its sponsorship deal with Lega Basket Serie A (LBA), the top division of Italian club basketball
Torino goes green with Invent
Sustainable energy company Invent has partnered up with Italian Serie A football club Torino
SSC Napoli looks to Africa, Latin America in new regional betting deal
Serie A club SSC Napoli has added another regional betting partner to its sponsorship portfolio, after signing a deal with KTO
US agency signs shirt sponsorship deal with Fiorentina
Fiorentina has become the latest Italian Serie A football club to fill its back-of-shirt sponsorship space through a deal with US creative agency Dream Loud
Piquadro enters football market with AC Milan
Italian leather goods company Piquadro has ventured into the world of football sponsorship by agreeing a partnership with Serie A club AC Milan
Puma gearing up for centenary celebration at Valencia
Sports brand Puma is recruiting a marketing team to manage kit sponsorship at LaLiga’s Valencia, as it prepares to take over from adidas at the start of next season, Spanish press reports have said.
Juventus share price falls 18 per cent following Ronaldo rape claim
Juventus's share price dropped 5.38 per cent at the Milan Stock Exchange on Friday, as the club continued to suffer from the fallout of rape allegations made against star player Cristiano Ronaldo.
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Peroni adds Serie A rivals to sponsorship portfolio
Italian brewing company Peroni has furthered its Serie A partnership portfolio by agreeing deals with city rivals Genoa and Sampdoria
Juventus teams up with Wanbo Sports
Italian Serie A football club Juventus has entered into a partnership with Chinese sports media company Wanbo Sports
Calcium-rich mineral water brand signs up with Inter
Italian mineral water Sangemini has signed with Serie A club Inter Milan as its Official Water for the next three seasons
Socios.com signs new global partnership with Juventus
Blockchain-based fan engagement platform Socios
AS Roma signs content partnership with Warner Bros Entertainment
Serie A giants AS Roma have signed a one-year deal with Hollywood film studio Warner Bros Entertainment.
The two parties will collaborate on joint promotional material for Warner Bros titles
Italian Football Federation gives green light to Serie A sleeve partnerships
The Italian Football Federation (FIGC) has given its approval for Serie A clubs to sign shirt sleeve sponsorship deals
‘CR7 effect’ may ease political pressure on Serie A sponsorships
Italy’s top football league, Lega Serie A, ought to be on course for a decent increase in the value of its centrally-sold sponsorship rights from the €34m ($40m) it earned in 2017-18, having agreed deals this month for the Serie A title sponsorship, Official Ball Supplier and Official Video Gaming licensing rights for the next three seasons.
AS Roma teams up with Hyundai as new Global Automotive Partner
Serie A club AS Roma has signed a new multi-year partnership with Korean carmaker Hyundai Motor Company