Italian Football Federation gives green light to Serie A sleeve partnerships

The Italian Football Federation (FIGC) has given its approval for Serie A clubs to sign shirt sleeve sponsorship deals.

The FIGC made the announcement yesterday (Tuesday), in response to a unanimous request from Serie A clubs, but did not specify when the change will be introduced.

Serie A clubs will be permitted to sell up to 100cm­­2 of advertising space to a commercial sponsor on the left sleeve.

Serie A clubs can already sell up to 350cm2 of advertising space on the front of the shirt to no more than two brands, and up to 200cm2 of advertising space on the back of the shirt – underneath the number – to one brand.

The move will see Serie A join Ligue 1, LaLiga, the Bundesliga and the Premier League in allowing shirt sleeve sponsors.

Click here for an round-up of the latest Premier League shirt sleeve deals.