AS Roma heads to the flix with Warner Bros Entertainment deal

Serie A giants AS Roma have signed a one-year deal with Hollywood film studio Warner Bros Entertainment.

The two parties will collaborate on joint promotional material for Warner Bros titles.

To kick off the partnership, AS Roma and Warner Bros have already released their first promo for Venom, starring Tom Hardy, which will be released in Italy next month.

AS Roma players Kostas Manolas, Justin Kluivert, Antonio Mirante and captain Daniele De Rossi feature in the promo, which ends with a cameo from club legend Francesco Totti.

Click here to read our analysis of similar deals between Universal Studios and Premier League clubs Arsenal and Man United: ‘Hollywood deals with Arsenal and Man U just the start, experts say’.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.