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US agency signs shirt sponsorship deal with Fiorentina

Fiorentina has become the latest Italian Serie A football club to fill its back-of-shirt sponsorship space through a deal with US creative agency Dream Loud.

Terms of the deal were not disclosed, but the Dream Loud brand made its debut on Fiorentina’s shirt for Sunday’s 1-0 Serie A defeat at Lazio (pictured).

Dream Loud owns and manages the 4EverBrand, which aims to unite successful artists, cities and places of historical interest. In Italy it debuted in 2013 with Orvieto4Ever and will expand in 2019 with Florence4Ever at Fiorentina’s Stadio Artemio Franchi.

Fiorentina’s deal means that AC Milan and Sassuolo are the only Serie A clubs that have yet to sign back of shirt sponsors for this season.