SSC Napoli looks to Africa, Latin America in new regional betting deal

Serie A club SSC Napoli has added another regional betting partner to its sponsorship portfolio, after signing a deal with KTO.

As part of the deal, the length of which was not disclosed, KTO will become Napoli’s Official Betting Partner in Africa and Latin America.

KTO intends to use its partnership with Napoli to expand into Africa and Latin America – two regions where the sports betting industry is seeing strong growth, and where Napoli has a large fan base.

Michael Rasmussen, senior marketing consultant at KTO, said: “The Neapolitan following is huge, especially in Latin America, where Napoli counts over ten million fans.

“It is therefore no coincidence that in partnering with Napoli, we have an excellent match.”

The deal comes after Napoli signed with Nextbet as its first Asian betting partner earlier this month.

As part of the deal, Nextbet will promote itself across Asia using official club imagery, digital assets and offline campaigns.

Brokered by marketing consultancy firm SEM, the deal was Nextbet’s first in football.