Italian Serie A football club Juventus has entered into a partnership with Chinese sports media company Wanbo Sports.
The deal, the length of which was not disclosed, names Wanbo Sports as a regional partner of the club.
The partnership is designed to further enhance Juventus’ presence in Asia, while also growing the club’s fanbase in the region.
Giorgio Ricci, Juventus’ co-chief revenue officer, global partnership and corporate revenues, said: “We are pleased to announce this partnership with Wanbo Sports, a leading brand in the Asian market. This agreement confirms the club’s desire to establish itself in a market like China’s and will allow us to be even closer to our supporters in Asia.”