Italy
Inter signs Snaipay as regional sponsor, closes in on shirt sleeve deal
Italian Serie A club Inter Milan has signed a two-season regional sponsorship deal with the top-up and payment services brand Snaipay
Round-Up: WTA Tour restarts, IPL sponsor backlash, Chinese NBL to restart, and more
The restart of the Italian Serie A football season has been moved back a week to September 19 - Reuters/CNA
The WTA Tour restarted yesterday with the Palermo Ladies Open in Sicily, Italy - Reuters/ec/CNA
EA Sports pens licensing agreements with AC Milan and Inter
Italian Serie A clubs AC Milan and Inter Milan have signed up video game developer Electronic Arts (EA) in exclusive licensing agreements
Lenovo adds San Marino title rights to MotoGP portfolio
Chinese tech brand Lenovo is to title sponsor this year’s Gran Premio di San Marino MotoGP race – marking the brand’s first time as a lead sponsor at a major motorsports event.
T
FIGC signs expanded sponsorship contract with Danone
The Italian Football Federation (FIGC) has developed its association with Danone after signing a renewal of its sponsorship contract
AC Milan: new Emirates deal will help “to redefine partnership strategy”
Italian Serie A club AC Milan has said the renewal of its sponsorship deal with Emirates will help to "redefine its partnership strategy"
Sacyr and Fratelli Beretta sign title sponsor deals with Spanish, Italian handball leagues
Spanish construction company Sacyr has opted to extend its title sponsorship of Liga Asobal, the top tier of domestic club handball, while Italian food products manufacturer Fratelli Beretta has signed…
Nike’s early exit allows Roma to ‘explore new opportunities’
The 10-year kit supplier agreement between sports brand Nike and Italian Serie A club AS Roma has been terminated ahead of its contract end date of May 31, 2024
Gripline – Continental & RCS Sport
Continental activated its sponsorship of the 2019 Giro D’Italia with an initiative – spanning a new product, exhibition, online activity and at-race work – driving home its mission to improve road safety.
Pirelli signs as event main sponsor of three WSBK rounds
Italian tyre brand Pirelli will be the main event sponsors for the Spanish, French and Riviera di Rimini rounds of this year’s Superbike World Championship.
AC Milan enters into ‘industry-first’ deal with Roc Nation
Italian Serie A football club AC Milan has agreed what it claims is a “unique, industry-first partnership” with sports and entertainment agency Roc Nation as it seeks to return to the top table in the…
Cygames returns to brand Juventus back-of-shirt asset
Japanese video game developer Cygames has restarted its back-of-shirt sponsorship with Serie A club Juventus after a one-year hiatus last season
Serie A appoints ISG as exclusive virtual media provider for empty stadiums
Interregional Sports Group will project virtual branding and graphics at closed-door Serie A stadiums for the remainder of the 2019-20 season after the Italian league expanded its partnership with the…
Roma develops Qatar Airways deal to include women’s team
Italian football club AS Roma has expanded its agreement with global airline Qatar Airways to include main sponsorship of its women's team
Lazio is latest Serie A club to add sleeve sponsor with Frecciarossa deal
Italian Serie A club Lazio has signed up high-speed train network Frecciarossa as its new sleeve sponsor.
The deal begins immediately and will run until the end of the 2021-22 season
AS Roma adds Edison Energia to bolster sustainability focus
Italian football club AS Roma has signed up energy specialists Edison Energia as its latest sponsor
San Bernardo inks Sampdoria front-of-shirt deal as Serie A set for restart
Italian mineral water brand San Bernardo has signed as the front-of-shirt sponsor of Italian Serie A club Sampdoria for the rest of the season.
Coca-Cola finalises Coppa Italia title sponsorship, adds Serie A rights
Soft drinks group Coca-Cola has acquired the title sponsorship rights to Italian football’s main cup competition, the Coppa Italia, having surveyed the territory as title sponsor of the 2019 Supercoppa I…