Italy

Football

Italian Serie A club Lazio has signed up gambling firm HQ Bet as a regional sponsor for China. The deal will run to the end of the 2021-22 season
Rugby Union
Personal Care & Fragrances

Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
Football

Italian Serie A club Roma has signed up cyber security and data protection platform Acronis to its sponsorship portfolio
Esports

Australian commentators hailed rule changes in the National Rugby League that led to an exciting game as the 2020 season got back underway yesterday with the Parramatta Eels beating the Brisbane Broncos…
Esports

Telco brands under the 3 Group umbrella will sponsor the MotoGP eSport Championship in a three-year deal, from 2020 to 2022
Football

Barilla Group biscuit brand Ringo has signed as a sponsor of Italy’s national football teams for two years until the end of 2021.
Football

Serie A club Inter Milan has signed a sponsorship deal with Suning Real Estate, a division of the club’s Chinese ownership group Suning.
Cycling

Italian cycle brand Bianchi will be the official sponsor and exclusive bicycle of the Giro d'Italia for three years from 2020 to 2022
Football

Italian Serie A club Fiorentina is set to play in kit supplied by Italian sports brand Kappa next season after five years with the French brand Le Coq Sportif
Football

Italian Serie A club AC Milan has added Cyprus-based trading platform ROinvesting as a new sponsor
Football
Sporting Apparel

Fiorentina and Le Coq Sportif launched their 2017-18 kit via a digital-first campaign promoting the familiar purple home jersey alongside four away kits – each representing one of the city’s ancient neighbourhoods.
Football

Coca-Cola’s modest investment in the title rights to Italy’s 2019 Supercoppa appears to have been so successful that the US beverage company is in advanced negotiations for a deal covering the country’s main domestic cup, the Coppa Italia.
Football
Airlines

Emirates unveiled its ‘Fly Better’ brand promise in October-November 2018, with a launch phase led by the airline’s sports sponsorship portfolio and culminating with AC Milan’s home game against Juventus.
Football
Betting

In 2018-19, Marathonbet gave Lazio fans the chance to have their selfies become part of an image on the team’s shirt for the 29 October home match against Inter Milan.
Football

Italian Serie A clubs AC Milan and Inter Milan have signed a joint alliance with digital advertising companies Technovision Ledwall and Aim Sport to enhance the clubs' LED signage at the San Siro stadium
Rugby Union

In 2019-20, SportBusiness Sponsorship estimates that brands are spending about €129.3m ($142.5m) across the Six Nations and its constituent national rugby unions, in 131 deals.
Football

Italian sportswear company Macron has extended its kit supplier deal with domestic Serie A football club Bologna through a new contract that will take the association into a third decade
Motorsport

The Casio Computer brand has renewed its official partnership with the Formula 1 team Scuderia AlphaTauri, formerly known as Scuderia Toro Rosso