San Bernardo inks Sampdoria front-of-shirt deal as Serie A set for restart

(Photo by Paolo Rattini/Getty Images)

Italian mineral water brand San Bernardo has signed as the front-of-shirt sponsor of Italian Serie A club Sampdoria for the rest of the season.

Before the Italian top-flight league was suspended in March because of the Covid-19 pandemic, the team’s front-of-shirt sponsor was the alternative energy provider Invent, as part of a three-year secondary partner deal, from 2017-18 to 2019-20.

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