India
Rajasthan Royals sign Alcis Sport as kit partner
Indian Premier League franchise Rajasthan Royals has signed Indian sportswear brand Alcis Sports as its new kit partner
Comeback Kings retain full roster, MS Dhoni drives business
Indian Premier League franchise the Chennai Super Kings has changed just one sponsor from last year’s championship-winning season, with the rest of its roster tied up almost entirely until 2020.
Kings XI Punjab teams up with Bageshree LakeCity
Indian Premier League cricket franchise Kings XI Punjab has signed up real estate developer Bageshree LakeCity as its new main shirt sponsor
GoDaddy targets India market with Cricket World Cup deal
US web hosting company GoDaddy has signed as an Official Sponsor of the ICC Men's Cricket World Cup 2019
Coolwinks teams up with IPL’s Sunrisers
Coolwinks, an online eyewear provider, has been signed up as the principal sponsor of the Sunrisers Hyderabad Indian Premier League Twenty20 cricket team
Tata Motors expands partnership with Indian Premier League
India’s Tata Motors has extended its partnership with the Indian Premier League, the country’s biggest club cricket competition.
Samsung extends as main sponsor of Mumbai Indians – reports
Korean electronics brand Samsung has extended its deal as the principal sponsor of Indian Premier League Twenty20 cricket franchise the Mumbai Indians, according to multiple reports
Chennai Super Kings ink shirt deal with SNJ drinks group
Defending Indian Premier League champions Chennai Super Kings has struck a kit branding deal with regional beer and spirits group SNJ
Coca-Cola targets IPL team rights in Indian cricket spree
Coca-Cola India is “aggressively pursuing” multiple deals with Indian Premier League teams before the start of IPL 12 at the end of March, SportBusiness Sponsorship has learned.
Sponsors sign on for India’s Pro Volleyball League
India’s Pro Volleyball League, a new franchise-based competition, has secured a title sponsor and three other commercial partners ahead of its debut season.
Sponsor signs on for India’s Pro Volleyball League
Japanese coatings manufacturer Nippon Paint has signed a two-season deal to sponsor India’s new Pro Volleyball League.
Six5Six succeeds Nike as India kit partner
Six5Six is set to become the India national football team’s new sportswear partner in the new year.
Dream11 signs with Australia’s Big Bash League
Indian fantasy sports platform Dream11 has signed a new partnership with Australia’s Twenty20 Big Bash League.
ICC teams up with Indian whisky brand
The International Cricket Council has signed a five-year sponsorship deal with Indian whisky brand Royal Stag
ICC signs Bira 91 deal, US tech brands to step up in 2019
The International Cricket Council (ICC) has signed its first global beer deal, with B9 Beverages, maker of India’s Bira 91 craft beer.
Coca-Cola supports Hockey World Cup
Soft drinks brand Coca-Cola has agreed a partnership with the 2018 Hockey Men’s World Cup, which commenced in Bhubaneswar, India yesterday (Wednesday).
ICC signs major partnership with craft beer brand
The International Cricket Council has entered a global partnership with Indian craft beer brand Bira 91
FIH joins forces with Indian e-tech company for World Cup
BYJU’S, India’s largest e-technology company, has partnered with the International Hockey Federation (FIH) for the upcoming Hockey Men’s World Cup in the Indian city of Bhubaneswar.
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