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Rajasthan Royals sign Alcis Sport as kit partner

Indian Premier League franchise Rajasthan Royals has signed Indian sportswear brand Alcis Sports as its new kit partner.

Under the deal, Alcis Sports will produce a range of Royals apparel, including match-day and training kit and a range of casual wear for the players.

The kit deal follows the revelation that the Royals will make pink the team’s official kit colour in 2019.

Alcis Sports has also launched an exclusive product range called ‘The Royals Collection by Alcis’.

The new vertical features sportswear and lifestyle wear for women and kids.

Shane Warne, brand ambassador at the Royals, said: “Alcis stands for everything that clearly defines the attributes of our brand: young, styled with innovation, aspirational and consistent.”

Earlier today, SportBusiness Sponsorship published a report on the sponsorship roster of the defending IPL champions the Chennai Super Kings (CSK).

CSK are outfitted by Seven, an apparel brand owned by the club captain MS Dhoni. Under the deal, CSK pays the outfitter for the kit.

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