Coolwinks, an online eyewear provider, has been signed up as the principal sponsor of the Sunrisers Hyderabad Indian Premier League Twenty20 cricket team.
The deal will run for the duration of the 2019 season of the IPL, which will run from March 23 to May 12.
Under the agreement, the Coolwinks logo will be placed on the front of the team’s jersey. Coolwinks will also have the opportunity to use at least three Sunrisers players in promotional campaigns. Additionally, the brand has created a dedicated cricket ‘zone’ on its website.
Coolwinks is also planning to offer fans the chance to win merchandise and special experiences during the IPL, including the opportunity to present the man-of-the-match award during a Sunrisers match.
Hyderabad reached the final of last year’s IPL, only to lose to the Chennai Super Kings.