HomeNewsNewsEyewearCricketIndia

Coolwinks teams up with IPL’s Sunrisers

Coolwinks, an online eyewear provider, has been signed up as the principal sponsor of the Sunrisers Hyderabad Indian Premier League Twenty20 cricket team.

The deal will run for the duration of the 2019 season of the IPL, which will run from March 23 to May 12.

Under the agreement, the Coolwinks logo will be placed on the front of the team’s jersey. Coolwinks will also have the opportunity to use at least three Sunrisers players in promotional campaigns. Additionally, the brand has created a dedicated cricket ‘zone’ on its website.

Coolwinks is also planning to offer fans the chance to win merchandise and special experiences during the IPL, including the opportunity to present the man-of-the-match award during a Sunrisers match.

Hyderabad reached the final of last year’s IPL, only to lose to the Chennai Super Kings.

Most recent

French multinational insurance brand AXA will pay about £12m ($15.3m/€13.6m) per year as the new training kit partner of Premier League club Liverpool, SportBusiness Sponsorship has learned.

Barclays bank will pay between £4m ($5.2m/€4.6m) and £4.5m per season as the first title sponsor of the FA Women’s Super League, SportBusiness Sponsorship has learned. T

Chinese smartphone brand Oppo will pay between £8m (€9.26m/$10.3m) and £9m per year to partner with the Wimbledon tennis championships, according to industry sources.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.