Germany
Tipwin adds Eintracht Frankfurt to Bundesliga portfolio
German Bundesliga football club Eintracht Frankfurt has entered into a partnership with sports betting company Tipwin.
Nordic World Ski Championships lands main sponsor
Energy systems manufacturer Viessmann has furthered its ties in winter sport by signing on as a main sponsor of the International Ski Federation’s (FIS) Nordic World Ski Championships in 2019 and 2021.
Borussia Monchengladbach signs new sponsor
German Bundesliga football club Borussia Monchengladbach has agreed a sponsorship deal with safety shoe manufacturer Elten.
Basketball Bundesliga club teams up with Spalding
German Basketball Bundesliga team Ratiopharm Ulm has entered into a partnership with US sportswear and equipment manufacturer Spalding.
Dortmund teams up with esports platform
German Bundesliga football club Borussia Dortmund has agreed a partnership with the eSports.com media platform, stating that the deal is an example of its ongoing strategy with regards to esports.
Hyundai adds Hertha Berlin to sleeve sponsorship set
Korean automotive manufacturer Hyundai has sealed a sleeve sponsorship deal with German Bundesliga football club Hertha Berlin.
Bundesliga clubs sign betting deals
German Bundesliga football clubs VfB Stuttgart, Hertha Berlin and Eintracht Frankfurt have agreed deals with various gambling and betting companies.
Bayern renews with Beats by Dr Dre
German Bundesliga football champion Bayern Munich has extended a partnership with Beats by Dr Dre, the high-profile headphones and loudspeakers manufacturer.
Fortuna Düsseldorf signs shirt sponsor for Bundesliga return
Chemical and consumer goods company Henkel has upgraded its partnership with Fortuna Düsseldorf by becoming the main sponsor of the newly-promoted German Bundesliga football club.
Basketball Bundesliga team extends with kit sponsor
Photo and online printing service CEWE has renewed its sponsorship of German Basketball Bundesliga team EWE Baskets Oldenburg.
Werder Bremen extends with sleeve sponsor
Hotel operator H-Hotels has renewed its shirt sponsorship deal with German Bundesliga football club Werder Bremen.
Eintracht Frankfurt seals new Nike deal
US sportswear company Nike has agreed to renew its kit supplier partnership with German Bundesliga football club Eintracht Frankfurt.
Hertha Berlin partners with local beer brand
German Bundesliga football club Hertha Berlin has entered into a partnership with beer brand Berliner Kindl.
Bayer Leverkusen picks up new sleeve sponsor
German Bundesliga football club Bayer 04 Leverkusen has signed a shirt sponsorship deal with Swiss fitness and weight training specialist Kieser Training.
Mizuno enters Handball Bundesliga market
Japanese sportswear and equipment company Mizuno has entered into a partnership with HSG Wetzlar, while rival Handball Bundesliga club Füchse Berlin has extended its deal with real estate company Deutsche Wohnen, its main sponsor.
Bayern partners with Croatian tourism board
German Bundesliga football club Bayern Munich has signed a tourism-focused partnership with the Croatian region of Istria.
DHL renews jersey deal with Handball Bundesliga club
German Handball Bundesliga club SC DHfK Leipzig has extended its partnership with global logistics company DHL.
RB Leipzig brings in new telco partner
German telco PŸUR has entered into a partnership with Bundesliga football club RB Leipzig.