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Bundesliga clubs sign betting deals

German Bundesliga football clubs VfB Stuttgart, Hertha Berlin and Eintracht Frankfurt have agreed deals with various gambling and betting companies.

Stuttgart has agreed a partnership with private sports betting provider Betano for three years, until 2021.

Betano will serve as a premium partner of Stuttgart and will work with the club on a series of joint initiatives.

Meanwhile, Hertha Berlin has extended a partnership with state lottery company Lotto Berlin for two years, in a deal covering the 2018-19 and 2019-20 seasons.

Lotto Berlin will continue to benefit from a comprehensive service package that includes stadium advertising campaigns, digital campaigns and joint activations.

Last month, Hertha also agreed a new regional deal with betting company Yabo Sports.

Elsewhere, Eintracht Frankfurt has signed a three-year renewal to its partnership with Lotto Hessen. The deal runs through to July 2021.

Lotto Hessen, which has been working with Eintracht Frankfurt since the 2013-14 season, will hold exclusive rights to lotteries and instant lotteries at the club.