France

Multinational electronics company Panasonic has announced a two-year sponsorship agreement with French Ligue 1 football club Paris Saint-Germain.

UCI Pro Continental cycling outfit Team Europcar has agreed a two-year co-sponsorship deal with French health insurance company Harmonie Mutuelle.

French Ligue 1 football club Olympique de Marseille has agreed a one-year extension to its contract with main partner Intersport.

PVC window manufacturer Oknoplast has sealed a two-year sponsorship deal with French Ligue 1 football club Olympique Lyonnais.

Hublot has agreed a deal to become the official timekeeper and official watch of French Ligue 1 football club Paris Saint-Germain.

Leading French Top 14 rugby union club Stade Toulousain has signed a three-year extension to its long-term partnership with main sponsor Peugeot.

Real estate developer Al Emadi Enterprises has extended its association with the Qatar Racing & Equestrian Club by signing a five-year sponsorship deal for the Prix Jean-Luc Lagardere event.

The Qatar Racing and Equestrian Club has sealed a five-year extension to its long-term partnership with French gas and oil giant Total.

Nivea Men has agreed a three-year deal to become an official sponsor and provider for French Ligue 1 football club Paris Saint-Germain from the 2013-14 season.

Qatar Racing & Equestrian Club and Qatar Petroleum International, which represents the Gulf state’s energy portfolio globally, have signed a sponsorship deal encompassing this year’s horse racing showpiece, the Prix de l’Arc de Triomphe.

French Ligue 1 football club Paris Saint-Germain has signed a six-year sponsorship deal with Ooredoo, an agreement that will grant the Qatari telecommunications firm branding on the club’s shirt and naming rights to its training ground.

Automotive company Renault has sealed a sponsorship agreement with Top 14 champion Castres Olympique – the third club to receive its backing in the top division of French rugby union.

Turkish Airlines has entered into a partnership with Ligue 1 team Olympique de Marseille to become the official airline company of the French football club.

France’s Ligue Nationale de Handball has announced a multi-year sponsorship deal with Japanese technology company Konica Minolta.

Amaury Sport Organisation, the organiser of the Tour de France cycle race, is in talks with carmaker Skoda and food conglomerate Nestlé Group to renew as Tour de France Club Partners and maintain a top-tier sponsor line-up that has gone unchanged since 2004.

The French football league, the Ligue de Football Professionnel, is planning to create several new sponsorship packages - a title sponsorship, a technology partner, and some regional partners.