Turkish Airlines has entered into a partnership with Ligue 1 team Olympique de Marseille to become the official airline company of the French football club.
The deal is effective for the 2013-14 season and allows Turkish Airlines to promote its recently established direct route from Istanbul to Marseille.
Marseille has allocated branding space on the back of its shirts for Ligue 1 matches to Turkish Airlines, which will also benefit from pitch-side LED advertising and access to hospitality tickets for its customer loyalty programme.