Europe

Italian Serie A football club Juventus has bolstered its commercial portfolio by announcing a new partnership with sports betting company Bwin.

Berlin printing firm Laserline has agreed a four-year deal to become an official partner of the Berlin Marathon.

Cardiff City has agreed a sponsorship package with the Welsh government worth in excess of £100,000 (€117,000/$152,000) to promote tourism in Wales during its debut season in football’s English Premier League.

The International Triathlon Union has announced a partnership with Opel and Vauxhall’s Ampera brand to make the electric car its official auto supplier for the 2013 World Triathlon Series races in Hamburg, Stockholm and London.

DIY retail chain Bauhaus has signed up as a commercial partner of German 1.Bundesliga football club Schalke 04 in a deal that will run through the 2013-14 season.

Watch brand Chronotech has become an official partner of Italian Serie A football club AC Milan for the 2013-14 season.

English Premier League football club Manchester City has continued its commercial expansion into the Asian market by agreeing a partnership with car battery brand GS Battery in Thailand.

German 1.Bundesliga football club Schalke 04 has terminated its partnership with secondary ticketing company Viagogo amid claims of multiple contract breaches.

The Irish Sailing Association has announced a four-year sponsorship deal with oil and gas exploration and production company Providence Resources.

British Cycling has signed a renewed agreement to retain cycling products manufacturer Madison as an official supplier.

Catalan brewery Estrella Damm has signed a sponsorship agreement with the Barcelona 2013 organising committee for the 15th International Swimming Federation (FINA) World Championships.

Italian Serie A football club Inter Milan has agreed a two-year partnership with New York clothing brand Brooks Brothers.

Sportswear company Puma has agreed a new deal with Fortuna Düsseldorf to remain the German football club’s official clothing partner.

English Premier League football club Tottenham Hotspur has announced that technology giant HP will be the club’s principal partner for the 2013-14 season.

The Scottish Open has unveiled Turkish Airlines as an official sponsor on the eve of the golf tournament’s 2013 edition.

John Deere has reached an agreement with the Ladies European Tour to be the official golf course machinery supplier for the 2015 edition of the Solheim Cup.