Europe
Cloud over Olympic Stadium naming rights
SPORTS SPONSORSHIP INSIDER has learnt that the London Legacy Development Corporation (LLDC) is pursuing two methods of selling the naming rights to the Olympic Stadium
Cofidis cycling investment faces uphill battle
FRENCH CREDIT company Cofidis le Credit en Ligne has extended its title sponsorship of the Cofidis cycling team for four more years through 2016
Allianz steals the show in Munich
A CAMPAIGN to raise the profile of the Allianz Arena name ahead of the UEFA Champions League final in May could point the way for other venues stripped of their sponsor deals when hosting major international…
Eni powers global awareness with World Superbikes
THE FIM SUPERBIKE World Championship (SBK) will have a new title sponsor for the 2012 season and beyond, after Italian energy company Eni agreed a multi-year deal ahead of round two of the series in Imola,…
BMW replaces Land Rover in RFU shake-up
THE RUGBY FOOTBALL UNION (RFU) signed a four-year partnership with BMW Group UK as the official vehicle partner to take effect from September 2012
Continental keeps a grip on international soccer rights
IN OCTOBER 2011, the Germany-based global trye company Continental, signed as a global sponsor of UEFA EURO 2012 in Poland-Ukraine and UEFA EURO 2016 in France
O2 extends with RFU through 2015 Rugby World Cup
Telecommunications brand O2 has extended its sponsorship of English Rugby in a four-year deal announced by the Rugby Football Union (RFU) this week
Premier clubs wise up to Wi-Fi
THREE "BIG NAME" English Premier League (EPL) clubs are close to signing six-figure deals to generate new revenue streams from in-stadium mobile apps
United breaks new ground with DHL delivery
MANCHESTER UNITED confirmed logistics company DHL as the club’s first official training kit sponsor in August, building on DHL’s existing relationship with the club as the Official Logistics Partner and…
Domestic deal clears the way for Westfield
IN SEPTEMBER, the global shopping centre group Westfield signed as the 27th tier three official partner of the London Olympic and Paralympic Games and the 44th commercial partner overall
ESA warning on social media threat
SPORTS GOVERNING bodies must step up to the plate to help partner brands on their digital campaigns or risk seeing the social media revolution backfire on them
Etihad bankroll’s City slickers in FFP numbers game
THE ENGLISH PREMIER League’s Manchester City Football Club and Etihad Airways struck a 10-year comprehensive partnership agreement significantly expanding their existing commercial relationship in a d…
Late activators target outdoor media
LAST MINUTE activation around next year’s Olympic Games is likely to inspire a hike of up to 20 per cent in outdoor advertising rates in the host city.
Samsung cuts through the clutter with Becks and Zara
KOREAN ELECTRONICS GIANT, Samsung, the Worldwide Olympic Partner for Wireless Communications Equipment, signed football icon David Beckham as the company’s Global Brand Ambassador for the London 2012 O…
BRIC brands eye London 2012
TOP OLYMPIC TEAMS look set for a sponsorship windfall as emerging brands fuel competition for top rights in the apparel category
Public decides on FFF paybacks
THE BAD BOY reputation of France’s big name footballers - and the indiscretions of their managers - could trigger a first- of-its-kind repayment to French Football Federation (FFF) partners based on a…
Did Under Armour overpay?
UNDER ARMOUR, the aggressive new US entrant to the European kit market, may have paid over the odds for its place at the Premier League top table with Tottenham Hotspur, according to industry insiders
QBE deal steadies RFU ship
INITIALLY SCHEDULED FOR a grand reveal in September, the Rugby Football Union (RFU) unveiled QBE Insurance as its new sponsor, June 14