Europe
BetVictor hits the bull’s eye with World Matchplay title sponsorship
BetVictor is to become the new title sponsor of the World Matchplay tournament after agreeing a three-year deal with the Professional Darts Corporation (PDC).
Hamburg toasts renewal of historic Holsten deal
Holsten has agreed a three-year extension to its long-running partnership with 1.Bundesliga football club Hamburg SV.
PSG hits the jackpot with Emirates extension
Ligue 1 football club Paris Saint-Germain has agreed a five-year extension to its partnership with Emirates, according to French media reports.
Uefa scores seventh Euro 2016 global partner with SOCAR deal
The State Oil Company of Azerbaijan Republic (SOCAR) has agreed to become the seventh global partner for the 2016 European Football Championship as part of a wide-ranging deal with Uefa.
Fulham teams up with Adidas
English Premier League football club Fulham has announced a new “long-term” kit partnership with Adidas.
Volvo Car UK and British Sailing race ahead with extended deal
Volvo Car UK has agreed a new deal with the Royal Yachting Association’s British sailing team to continue its sponsorship of RYA Olympic, Paralympic and youth racing programmes for the next four years.
FA drives away with Vauxhall extension
The English Football Association has agreed a four-year extension to its deal with Vauxhall Motors.
Vacansoleil joins DCM in not renewing UCI ProTeam sponsorship
Vacansoleil has joined fellow title sponsor DCM in its decision to not extend its co-sponsorship of the Vacansoleil-DCM UCI ProTeam cycling outfit.
DCM opts not to renew sponsorship of Dutch UCI ProTeam
DCM has decided not to extend its three-year co-sponsorship of the Vacansoleil-DCM UCI ProTeam cycling outfit, ahead of the conclusion of its current deal at the end of 2013.
AIG scrums down with Rugby World Cup Sevens
American insurance group AIG will sponsor the forthcoming 2013 Rugby World Cup Sevens tournament in Moscow, Russia.
Ospreys take flight with record RWE extension
Welsh rugby union club Ospreys have agreed a one-year extension to their commercial partnership with RWE npower renewables, in a move that will take the shirt sponsorship deal into a record ninth consecutive year.
MasterCard serves up French Open deal
MasterCard has agreed to become the official payment card of the French Open as part of a new five-year partnership with the French Tennis Federation.
Liberty to sponsor England Test match grounds
Liberty Mutual Insurance Europe has struck a deal to become the official insurance partner of England's cricket Test match grounds for 2013.
FC Groningen powered by Essent extension
Dutch Eredivisie football club FC Groningen has extended a sponsorship deal with energy company Essent through to 2017.
Inter extends Oknoplast partnership
Italian Serie A football club Internazionale has extended its top-tier sponsorship deal with door manufacturer Oknoplast by two years, from 2013-14 to 2014-15.
B&Q exits talks for Football League rights – report
B&Q has pulled out of talks to become the next title sponsor of the English Football League.
ECB strikes Waitrose deal
Waitrose has signed a three-year deal to replace Brit Insurance as the new sponsor of the England cricket team from May 2014.
Adidas to partner inaugural badminton London Grand Prix
Adidas will sponsor Badminton England's London Grand Prix for the next three years.