Europe

Energy company GDF Suez has expanded its presence in French tennis by becoming an official partner of the French Open at Roland Garros under a five-year deal.

Credit card company MBNA has extended its long-term partnership with English Premier League football club Liverpool until the end of the 2018-19 season.

German Bundesliga top-tier football club Borussia Mönchengladbach has signed a five-year extension to its kit sponsorship deal with retail bank Postbank.

Scottish Professional Football League (SPFL) Premiership team Dundee United has extended its shirt sponsorship deals with gas products manufacturer Calor and engineering specialist GA Engineering for a further two years.

Indian metals company Tata Steel has agreed a three-year extension to its sponsorship of the British Triathlon Federation to bolster the national governing body’s flagship grassroots event.

Italian Serie A football team Inter Milan has entered into a four-year commercial agreement with the Infront Sports & Media agency.

Dutch brewing company Heineken has reached a deal with the Glasgow 2014 organising committee to become the official beer and cider of this year’s Commonwealth Games.

Irish public-service broadcaster RTE has reached a deal with the Gaelic Athletic Association for its new subscription-based online streaming service GAAGO to be a sponsor of the All Ireland Senior Football Championship.

The German Hockey Federation (DHB) has extended its premium partnership with insurance group Ergo for two years until March 2016.

French eyewear company Bollé has agreed a partnership with this year’s Ryder Cup golf tournament, which takes place at the Gleneagles Hotel in Perthshire, Scotland from September 26-28.

Welsh financial services firm Principality Building Society has reached a sponsorship agreement for the European Tour’s 2014 Senior Open golf tournament.

Multinational sports goods retailer Intersport has become the first sponsor of the Champions Hockey League in a deal that will run through the pan-European club ice hockey competition’s 2016-17 season.

Airport retailer Dubai Duty Free has become an official sponsor of the UK’s Ascot Racecourse for the first time with annual benefits headlined by continued title sponsorship of the Shergar Cup for a further three years until at least 2016.

Formula One motor racing team Mercedes has entered into a partnership with Swiss cycling apparel and equipment company Assos.

Irish Pro12 rugby union team Munster has said it is seeking a naming rights partner for its Thomond Park ground.

British footwear brand Chatham has announced a two-year extension to its sponsorship deal with Isle of Wight sailing regatta Cowes Week.