Europe
LaLiga extends Nike ball supplier deal
LaLiga, which operates the Spanish football league, has renewed a partnership with Nike that will allow the sportswear manufacturer to provide the official ball for its competitions.
Sunderland retains Dafabet as main sponsor
Online betting company Dafabet has extended its partnership with English Premier League football club Sunderland.
Eintracht Frankfurt toasts Krombacher extension
German Bundesliga football club Eintracht Frankfurt has agreed a long-term extension to its partnership with the Krombacher brewery.
Villarreal signs Joma kit deal
Spanish sportswear company Joma has agreed a kit deal with the country's Liga football club Villarreal.
Holland & Barrett step up to become new main sponsor of Leicester Tigers
English Premiership rugby union club Leicester Tigers has named health products retailer Holland & Barrett as its new main sponsor, and extended its partnership with power tool manufacturer STIHL.
GAA brings in Sure as statistics partner
Unilever-owned deodorant brand Sure has entered into a partnership with the Gaelic Athletic Association.
Juventus teams up with EA Sports
Video game developer EA Sports has entered into a partnership with Italian Serie A football club Juventus.
Dortmund secures regional deal in China
German Bundesliga football club Borussia Dortmund has entered into a regional partnership with Chinese travel agency Wow Sports.
Cagliari signs Macron as new kit partner
Italian sportswear manufacturer Macron has entered a partnership with Cagliari after the football club secured promotion back to the country’s Serie A top tier.
Efes: Final Four focus of the Euroleague deal
Turkish beer brand Efes aims to strengthen its brand image as a premium beer brand through its Euroleague sponsorship.
BetVictor signs on as Liverpool’s training kit partner
Online casino and sportsbook operator BetVictor has been named as the new training kit partner of English Premier League football club Liverpool.
Mönchengladbach drives on with Audi
German automotive giant Audi has extended its partnership with the country’s Bundesliga football club Borussia Mönchengladbach.
Connacht signs up Elverys Intersport
Sporting goods retailer Elverys Intersport has agreed a deal to become the new title sponsor and official retail partner of Irish Pro12 rugby union club Connacht.
LaLiga ends title sponsorship model as leagues rebrand
LaLiga has today (Friday) revealed that the top two divisions of Spanish football will be rebranded after confirming that it will not seek a title sponsor for the 2016-17 season.
Brexit and Sport: Interview with Matthew Pryke, partner at Hamlins law firm
Dortmund rubber stamps Asian-focused partnership
Swiss stamping technology company Bruderer has entered into an Asian-focused partnership with German Bundesliga football club Borussia Dortmund.
Europe’s Ryder Cup team smartens up with Loro Piana
Top 14 champion secures new kit partner
French sportswear company Le Coq Sportif has agreed a deal to become the new kit supplier of the country’s Top 14 rugby union champion Racing 92.