German Bundesliga football club Borussia Dortmund has entered into a regional partnership with Chinese travel agency Wow Sports.
The deal will run for three seasons, from 2016-17 to 2018-19.
The firm will work with the club on a number of joint activities, the first of which will take place during the team’s pre-season tour of China this summer.
Wow Sports will also offer discounted deals for fans in China to attend Dortmund home matches at the club’s Westfalenstadion home ground.
Last week, Dortmund sealed another Asia-focused commercial partnership with Swiss stamping technology company Bruderer.