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BetVictor signs on as Liverpool’s training kit partner

Online casino and sportsbook operator BetVictor has been named as the new training kit partner of English Premier League football club Liverpool.

BetVictor’s branding will feature on the club’s training wear as part of the three-year deal, which will cover the 2016-17 to 2018-19 seasons.

BetVictor also becomes a principal partner of Liverpool and the club’s official global online betting partner.

Under the agreement, BetVictor will receive exposure through pitchside LED advertising at Liverpool’s Anfield ground during the club’s home games. In addition, BetVictor’s brand will be promoted via Liverpool’s digital media channels.

“We’re excited to begin working with such a great club and engage with their incredible fan base; we see them as an ideal fit to help with our ambitious growth plans,” BetVictor chief executive Andreas Meinrad said.