HomeNewsNewsDrinks - BeerFootballGermany

Eintracht Frankfurt toasts Krombacher extension

German Bundesliga football club Eintracht Frankfurt has agreed a long-term extension to its partnership with the Krombacher brewery.

The agreement will run for eight seasons, from 2016-17 to 2023-24.

Krombacher will continue to serve as the club’s main sponsor during the 2016-17 campaign and will also become the team’s front-of-shirt sponsor. From the 2017-18 season, Krombacher will become a premium partner of the club.

As part of the agreement, Eintracht Frankfurt’s U-17 and U-19 teams will carry the logo of the Krombacher Barrel Shower non-alcoholic product on the front of their jerseys.
In addition, Krombacher will continue to supply its alcoholic and non-alcoholic drinks to the club’s Commerzbank-Arena home stadium for sale at Eintracht Frankfurt home games.

Most recent

Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.

MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.  

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global