Europe
EFL extends Smart Energy GB sponsorship
The English Football League (EFL) has announced that Smart Energy GB will continue its sponsorship of the organisation for another two years
Puma replaces Mitre as ball supplier for SPFL, SWPL
Germany-based sports equipment and apparel manufacturer Puma has become the new official match-ball provider to the Scottish Professional Football League (SPFL) and the Scottish Women’s Premier League (…
Hamburg extends Adidas kit supplier deal
German football club Hamburger SV has announced that Adidas has renewed its agreement to be the club's official kit supplier for five more years
3F seeking to increase union membership through Danish Superliga title sponsorship
3F is aiming to stand out among a plethora of labour organisations, maintain its existing membership and increase its awareness among younger Danish workers.
Vitesse adds BetCity as shirt sponsor ahead of government ban
Eredivisie club Vitesse Arnhem has agreed a new shirt sponsorship deal with BetCity, despite an impending online gambling sponsorship ban being introduced by the Dutch government
Midea extends Manchester City sponsorship
Chinese home appliance group Midea has extended its global sponsorship with the newly crowned Premier League champions Manchester City
TGI Sport makes move for Australia’s SFX Sports Group
Sports rights and marketing company TGI Sport has further expanded its portfolio by acquiring Australian talent management agency, SFX Sports Group
Castelli to continue to produce Giro’s iconic Pink jersey to 2026
The top riders in the Giro d’Italia grand tour race will continue to wear jerseys made by Castelli until at least 2026, after the Italian sportswear firm today (Monday) announced an extension of its s…
ELF turns to remote production with AWS, adds Euronics sponsorship
The European League of Football (ELF) has agreed a production deal with Amazon Web Services (AWS), while the American football competition has signed up home appliances retailer Euronics as a new sponsor
Parma announces deal with Classic Football Shirts
Italian Serie B club Parma has signed up Classic Football Shirts in a deal that will see the company’s logo feature on the front of the team’s shirt for Parma's final game of the 2022-23 regular league sea…
EHF targets goal innovation with Benz Sport deal to 2026
German sports equipment manufacturer Benz Sport has agreed a sponsorship deal with the European Handball Federation (EHF) until 2026
Kappa to kit out URC referees in new sponsorship deal
The United Rugby Championship (URC), the cross border rugby union clubs competition, has announced a new two-year sponsorship with sportswear brand Kappa UK
Campaigners call out BMW and Toyota over sustainability sponsorships
Climate campaigners have urged rights-holders to cut ties with car manufacturers Toyota and BMW after branding their raft of sponsorship deals as "greenwashing"
Yacht brokerage firm Edmiston sponsors Goodwood events
Yacht brokerage firm Edmiston has agreed a sponsorship deal with this year’s Goodwood Festival of Speed and the Goodwood Revival event.
Sports Insure title sponsors British Speedway’s Premiership
British Speedway has agreed a title sponsorship deal for its Premiership competition with Sports Insure, the UK insurance broker
Fico enrolled as primary sponsor of Chelsea’s pre-season US tour
Chelsea has announced a sponsorship agreement with analytics software company Fico, which becomes the the 'Primary Official Partner' of the Premier League club’s 2023-24 pre-season tour.
Groupe ADP lands Paris 2024 sponsorship
Airport operator Groupe ADP has announced a domestic sponsorship deal for the Paris 2024 Olympic and Paralympic Games
Lithuania Travel, Lotus to sponsor Kaunas’ EuroLeague Final Four
Lithuania Travel and Lotus have signed on to sponsor the 2023 EuroLeague Final Four, which takes place this coming weekend in Kaunas