England

English Premier League football club Wolverhampton Wanderers has signed a sponsorship deal with online trading platform Trade Nation

Blockchain-enabled digital sports fashion platform Fancurve has made further moves into the European football market by agreeing a deal with English Premier League club Everton

The UK division of Dutch brewing group Heineken has agreed a multi-year sponsorship deal with Goodwood, the English estate which hosts horseracing showpiece the Goodwood Festival

Yorkshire County Cricket Club has entered into a partnership with metaverse platform and NFT marketplace Virtua

Manchester City FC official global handset partner Tecno Mobile raised awareness of its sponsorship and engaged its international target audience in the first quarter of 2022 through an integrated digital activation. ‘Announce Yourself’ gave fans around the world a chance to experience what it is like to sign for the first team, to score a winning penalty at the Etihad, to become a club legend and to ‘announce themselves to the world’.

US mobile e-commerce company Wish has rekindled its association with Leeds United by signing on as the English Premier League football club’s sleeve sponsor for the 2022-23 season.

English Premier League football club Fulham has amended its sponsorship deal with principal partner, mobile network World Mobile, for its return to the top tier of the domestic game

French sports equipment manufacturer Babolat has stepped up its association with the Wimbledon Championships by agreeing a deal to become an official partner of the grand slam tennis event

Gambling firm Betfred has agreed a deal to become the principal partner of England’s men’s, women’s and wheelchair rugby league teams ahead of the World Cup later this year. T

English Premier League football team Everton has agreed a club record deal for casino and sports betting platform Stake.com to become its new main sponsor

Marylebone Cricket Club (MCC), owner of Lord’s, has agreed a three-year sponsorship deal with watchmaker London Oris. The deal names Oris as the first official timekeeper of the MCC.

Healthcare company Nuffield Health has agreed a five-year sponsorship deal with the English Football Association

UK public-service broadcaster the BBC has agreed a five-year extension to its rights deal for RideLondon, while US automotive manufacturer Ford has signed on as presenting partner of the event touted as…

The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.

Lancashire Cricket has agreed a multi-year sponsorship deal with international law firm CMS

The CSM Sport & Entertainment agency has been appointed by London’s Queen Elizabeth Olympic Park to help shape and lead its commercial proposition.