England

Cricket
General Insurance

Liberty Mutual Insurance Europe has struck a deal to become the official insurance partner of England's cricket Test match grounds for 2013.

Football
Household Products

B&Q has pulled out of talks to become the next title sponsor of the English Football League.

Cricket
Retail

Waitrose has signed a three-year deal to replace Brit Insurance as the new sponsor of the England cricket team from May 2014.

Badminton
Sporting Apparel

Adidas will sponsor Badminton England's London Grand Prix for the next three years.

Football
Sporting Apparel

Arsenal has reportedly agreed a new kit deal with Puma worth more than £30 million (€35.6 million/$46.5 million) per year.

Football
Sporting Goods

West Ham United signed a two-year deal with Adidas to replace Macron as its kit partner from 2013-14 to 2014-15.

Cricket

The England and Wales Cricket Board is finalising two major deals, for an England national team shirt sponsor and a title sponsor for the domestic Twenty20 club competition
Football
General Insurance

English Premier League football club Manchester United announced insurance company Aon as the brand behind an eight-year training kit deal which also covers the naming rights to the team’s training ground.
Football

Sunderland and Paolo Di Canio appear to have temporarily smoothed the waters regarding claims that the English Premier League club’s new manager is a fascist, but what damage will the undercurrent of c…
Football
Beer

Sports Sponsorship Insider speaks with Tom Moradpour, vice president of global brand marketing for Carlsberg, on the rationale and objectives of the company’s three-year sponsorship deal to become the O…
Rugby Union
Sporting Apparel

INITIALLY SCHEDULED FOR a grand reveal in September, the Rugby Football Union (RFU) unveiled QBE Insurance as its new sponsor, June 14