England

English Premier League football club Newcastle United has announced a partnership with newly-launched global online gaming brand 138.com.

English Premier League football club Manchester City has announced a new partnership with online trading service company Gain Capital.

Online bookmaker Marathonbet has appointed sports and entertainment agency brandRapport to manage its sponsorship of English Premier League football club Fulham.

English Premier League team Tottenham Hotspur has agreed a two-year commercial partnership with men’s clothing retailer Bosideng London.

Manchester City has announced a three-year partnership with Hays to make the British company the English Premier League football club’s official recruitment partner.

Under Armour's partnership with Tottenham Hotspur marked a significant milestone in the brand's story as a global leader in performance apparel, footwear and accessories and served as a catalyst for the brand’s global growth outside of the USA.

English Premier League football club Arsenal has agreed a three-year partnership with Sterling Bank to issue co-branded debit cards in Nigeria.

English Premier League football club Manchester City has agreed a three-year extension to its partnership with video games company Electronic Arts.

Menswear brand Hackett London has signed up as an official supplier of English Premier League football club Chelsea.

English Premier League football club Liverpool has agreed a two-year extension to its shirt sponsorship deal with Standard Chartered Bank.

English Super League rugby league club St Helens has extended its shirt sponsorship deal with tea producer Typhoo for a further three seasons.

Online ticket marketplace StubHub has agreed a three-year deal with Northampton Saints to become an elite sponsor of the English Premiership rugby union club until at least 2016.

The International Triathlon Union has announced a partnership with Opel and Vauxhall’s Ampera brand to make the electric car its official auto supplier for the 2013 World Triathlon Series races in Hamburg, Stockholm and London.

English Premier League football club Manchester City has continued its commercial expansion into the Asian market by agreeing a partnership with car battery brand GS Battery in Thailand.

English Premier League football club Tottenham Hotspur has announced that technology giant HP will be the club’s principal partner for the 2013-14 season.

English Premier League football team Manchester United has announced a five-year partnership with the Aeroflot airline – an agreement that marks the club’s first commercial deal with a Russian company.

Phil Clement, Aon’s global chief marketing and communications officer, discusses the brand’s sponsorship decision-making process.