England

Features

For this year’s rugby union autumn internationals, Sports Sponsorship Insider surveyed the sponsorship portfolios of the leading nations: Argentina, Australia, England, France, Ireland, Italy, New Zealand, Scotland, South Africa and Wales.

Consumer electronics brand Samsung signed a three-year deal this month with the Rugby Football Union (RFU) as it expands its UK portfolio.

EE beat competition from rival telecoms brands and brands from the finance sector to sign its six-year Lead Partner deal last month with Wembley Stadium in London.

Beer brand Budweiser’s decision not to renew its lead partner contract with English football’s FA Cup has highlighted some weaknesses in the competition’s value to sponsors, industry experts said this month.

Manchester United’s biggest regional sponsorship deal, with Saudi Telecom Company, is understood to have fallen in value by half when it was renewed this summer.

This month’s issue of Sports Sponsorship Insider debunks the myth that everything Manchester United’s commercial team touches turns to gold. W

The England and Wales Cricket Board signed a £2m ($3.1m/€2.4m)-per-year agreement in August with NatWest bank in the first deal under a new sponsorship structure.

BSkyB-owned online gambling brand Sky Bet was announced as the new title sponsor of the Football League last month in a five-year deal, 2013-14 to 2017-18

Under Armour's partnership with Tottenham Hotspur marked a significant milestone in the brand's story as a global leader in performance apparel, footwear and accessories and served as a catalyst for the brand’s global growth outside of the USA.

Phil Clement, Aon’s global chief marketing and communications officer, discusses the brand’s sponsorship decision-making process.

The English Football Association plans to increase its annual sponsorship revenue of around £35m (€41.6m/$55.5m) by selling newly-created global and territory-specific international sponsorship packages in its next four-year rights cycle.

Virgin Money will pay £4m (€4.7m/$6.1m) per year over five years, 2013 to 2017, for the London Marathon title sponsorship rights, an uplift of 17.6 per cent on the previous £3.4m-per-year deal made by Virgin Enterprises in 2008.

The England and Wales Cricket Board is finalising two major deals, for an England national team shirt sponsor and a title sponsor for the domestic Twenty20 club competition

English Premier League football club Manchester United announced insurance company Aon as the brand behind an eight-year training kit deal which also covers the naming rights to the team’s training ground.

Sunderland and Paolo Di Canio appear to have temporarily smoothed the waters regarding claims that the English Premier League club’s new manager is a fascist, but what damage will the undercurrent of c…

Sports Sponsorship Insider speaks with Tom Moradpour, vice president of global brand marketing for Carlsberg, on the rationale and objectives of the company’s three-year sponsorship deal to become the O…

INITIALLY SCHEDULED FOR a grand reveal in September, the Rugby Football Union (RFU) unveiled QBE Insurance as its new sponsor, June 14