England
Chase splashes out on home FAs as UK operation heads for profit
Digital bank Chase UK is using sponsorship of the four football ‘home nations' to build on its successful entry into the UK market.
Royal London to brand Lions women’s shirt, Howden sponsors NZ tour
UK-based life, pensions and investments mutual Royal London has been named as founding partner and front-of-shirt sponsor for the British & Irish Lions women’s team’s first-ever overseas tour.
FA recruits Barclays’ Gray as new commercial director
The Football Association has appointed digital media executive James Gray as its new commercial director to replace Navin Singh who will soon take up a leading role with Six Nations Rugby
QPR signs Matrade stadium naming-rights deal amid financial challenges
English club Queens Park Rangers has signed a stadium naming-rights agreement as it bids to allay its financial difficulties
EFL continues strong commercial momentum with 5-year Kellogg’s deal
The English Football League (EFL) has continued its strong recent commercial momentum with a five-year sponsorship deal with Kellogg’s.
Sheffield United fills sleeve sponsor slot with Gtech deal
UK home appliances manufacturer Gtech has strengthened its presence in the Premier League market by agreeing a sleeve sponsorship deal with Sheffield United.
Chelsea finally closes in on new shirt sponsor
Chelsea looks set to kick off the new Premier League season with a front-of-shirt sponsor after all, with a lucrative agreement with Infinite Athlete, a new US brand that already has links with the club…
Singh quits FA to take Six Nations commercial role
Navin Singh has resigned from his position as commercial director at the Football Association (FA) to take up a leading role with Six Nations Rugby
Oman Air lands in Premier League with Chelsea sponsorship
A host of English Premier League clubs have announced new or extended sponsorship deals, as key categories get filled ahead of the start of the 2023-24 season
Arsenal signs new long-term deal with Cadbury
Chocolate maker Cadbury has continued its recent sponsorship drive by signing a new long-term agreement with Premier League club Arsenal
FA bolsters Google connection with Pixel deal
US technology company Google has enhanced its ties with the English Football Association (FA) through a new long-term deal that makes its consumer electronics brand, Pixel, the governing body’s official m…
Mars Wrigley renews agreement with English FA
The English Football Association (FA) has agreed a renewal with UK confectionery group Mars Wrigley on a multi-year deal
Wolves gets new sleeve sponsor, extends with main partner AstroPay
English Premier League club Wolverhampton Wanderers has secured a new sleeve sponsor for the 2023-24 season in the shape of online betting firm 6686 Sports and renewed with principal partner AstroPay,…
Chelsea signs long-term deal with tech firm Tempus Ex Machina
English Premier League club Chelsea has signed a seven-year agreement with California-based technology company Tempus Ex Machina
Axi renews Manchester City sponsorship, backs women’s team
Australian trading platform Axi has extended its sponsorship deal with Premier League club Manchester City
Manchester City adds SportyBet to regional betting sponsors
English Premier League football club Manchester City has signed its latest regional betting sponsor through a deal with SportyBet
SA tourism minister calls for end to ‘unlawful and invalid’ Spurs deal
South Africa’s newly appointed minister of tourism, Patricia de Lille, has described the proposed sponsorship deal between SA Tourism and English Premier League club Tottenham Hotspur as “unlawful and…
Continental Tyres targets greater share of voice with RFU deal
Continental Tyres believes it can gain a more significant share of voice in the uncluttered rugby market than it would from a sponsorship deal in football. Faaez Samadi reports the tyre brand's new sponsorship agreement with the English Rugby Football Union.