England

Digital inventory management company Horizm has entered the golf market by agreeing a deal with PGA Tour and European Tour player, Matt Fitzpatrick. The Englishman, currently ranked world No

In late 2019, HSBC kicked off its Tottenham Hotspur activations with a campaign celebrating the club’s women’s team’s first season in the FA Women’s Super League.

Wolverhampton Wanderers has agreed a wide-ranging tie-up with Evil Geniuses through which the English Premier League football club’s owner, Chinese conglomerate Fosun, has acquired a minority stake in t…

English League Two football club Stevenage FC has agreed a deal for Amazon Prime Gaming to become its main shirt sponsor

After partnering with Spurs for the 2020-21 season, forex trading platform Libertex launched the tie-up with a digital-first activation offering club-related experiences and merchandise.

Running through the post-lockdown restart of the 2019-20 Premier League season, Spurs primary partner AIA pivoted its fan engagement activities to a 360° virtual stadium experience.

Creatively inspired by London’s 1960s Op-Art movement, Chelsea’s 2021-22 season shirt launch campaign was fronted by young players from across the club’s teams and amplified by kit partner Nike and shirt sponsor Three.

Men’s grooming and hygiene brand Manscaped has agreed a deal with the Professional Darts Corporation to sponsor the 2021 World Matchplay championship.

English Premier League football club Leeds United has signed a sponsorship deal with vehicle solutions company AMT

English Premier League football club Norwich City has moved to terminate its principal sponsorship deal with Asian online betting agency BK8 just days after it was signed, admitting it had “got it wrong” fol…

In July and August 2020, Everton and technical partner hummel rolled out ‘More Then Eleven’: a multiple kit launch campaign focused on equality, inclusivity and the strong bond between the club and its global fanbase.

Ascot Racecourse has announced a five-year deal with Howden that will see the insurance broker become a top-tier official partner of the venue

Norwich City has signed Asian online betting agency BK8 as its new principal sponsor ahead of its return to football’s English Premier League next season.

Soft drinks producer Britvic has signed a major deal with the organising committee for this year’s Rugby League World Cup, through which its brands Pepsi Max and Gatorade will become official sponsors o…

With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.

England’s Rugby Football Union has renewed its sponsorship with alcohol brand Guinness. The association first began in 2013 and will now continue until August 2025 across a four-year extension.

English Premier League football club Wolverhampton Wanderers has signed up foreign exchange (FX) provider Global Reach as its latest official partner