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Football
Gambling

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.
Football
Clothing - Sports

British sportswear brand Umbro has renewed its kit-supply agreements with Premier League clubs Everton and West Ham.
Football
Financial Services - Insurance

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.
Football
Financial Services - Banking

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.
Tennis
Mobile phones

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

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Football
Food - Fresh Food

English Premier League football club Everton has expanded partnerships with Italian food company Fratelli Beretta and USM Holdings, the holding company for the business interests of Russian billionaire…
Football
Video Games

Video game developer EA Sports has entered into a partnership with English Premier League football club Liverpool
Football
Cars/Automotive

Premier League club Liverpool FC has upgraded its long-term regional deal with car brand MG Motor to a global partnership
Cycling
Retail Stores

Cycling apparel and equipment retailer Sigma Sports has agreed a partnership with the 2019 Road World Championships, which take place in the English county of Yorkshire from September 22-29

Features

Football
Financial Services - Other

UK cashless payments brand tappit is paying between £1m (€1.1m/$1.3m) and £1.5m per season to partner with Premier League club Manchester City, according to industry sources.
Football
Gambling

Russian betting brand 1XBet is paying roughly the same for African betting partner rights at Tottenham Hotspur as the club’s two other Regional Betting Partners combined.
Football

SportBusiness Sponsorship has conducted extensive research into partnerships across the top five leagues in European football, covering over two thousand deals
Football

The Premier League’s biggest central deal is with EA Sports, worth about £30m per season. T
Football
Financial Services - Insurance

Premier League club Liverpool is turning success on the pitch into steady sponsorship sales growth, as new partners continue to invest in the club’s second-tier assets.
Football
Clothing - Sports

Sporting goods brand Nike, video game maker EA Sports and global bank Barclays have renewed their respective Premier League partnerships beyond the 2016-17 to 2018-19 cycle, while incumbent beer brand…
Football
Drinks - Hot Drinks

Italian coffee brand Lavazza has made its first entry into Premier League sponsorship, after striking new deals with two of the league’s biggest clubs.
Football

Puma’s deal to become Manchester City’s main kit supplier – taking over from Nike – at the start of next season is worth roughly five times the current deal, SportBusiness Sponsorship understands. The
Football
Tyres

Japanese tyre brand Falken Tire has tripled its investment in European football clubs since the 2015-16 season in an ongoing brand awareness campaign that now comprises between 20 and 30 per cent of its…
Football

The English Premier League has completed its central portfolio of seven Official Partners with the signature of Coca-Cola as the Official Soft Drink Partner in a three-and-a-half-year partnership, starting…
Football
Cars/Automotive

Premium beer brand Budweiser has overcome fierce competition in the Football Association’s beer category to become the sole beer partner, taking all three key assets in the portfolio.
Football
Household Products

Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…
Tennis
Cars/Automotive

PROJECT DETAILS Sponsorship title: Jaguar XF Sportbrake Reveal: Official Car Partner of AELTC, The Championships, Wimbledon Duration of sponsorship: July 2015 – July 2017 E
Tennis
Drinks - Beer

PROJECT DETAILS Sponsorship title: Stella Artois, Official Beer of The Championships, Wimbledon Duration of Sponsorship: 2014 to 2018 Entered by: Octagon Worldwide Limited
Rugby League
Cars/Automotive

PROJECT DETAILS Sponsorship title: Dacia #FlairPlay Awards Duration of sponsorship: June-July 2017 Entered by: Dacia Sponsor’s industry sector: Automotive Rig