English Premier League club Chelsea has signed a seven-year agreement with California-based technology company Tempus Ex Machina

Australian trading platform Axi has extended its sponsorship deal with Premier League club Manchester City

English Premier League football club Manchester City has signed its latest regional betting sponsor through a deal with SportyBet

South Africa’s newly appointed minister of tourism, Patricia de Lille, has described the proposed sponsorship deal between SA Tourism and English Premier League club Tottenham Hotspur as “unlawful and…

Continental Tyres believes it can gain a more significant share of voice in the uncluttered rugby market than it would from a sponsorship deal in football. Faaez Samadi reports the tyre brand's new sponsorship agreement with the English Rugby Football Union.

Commonwealth Games England has announced that Mark Osikoya, who currently works for North American basketball league the NBA, will become its new chief executive

VistaPrint, a Dutch e-commerce company providing small businesses with design and print services for custom physical and digital marketing products, has a multi-year agreement with Liverpool Football Club (LFC) as the official small business design and marketing partner.

The World Snooker Tour (WST) has signed crypto casino and sportsbook Duelbits as the new title sponsor of three of its events – the World Grand Prix, Players Championship and Tour Championship.

Pan-Asian insurance group AIA has built on its association with Tottenham Hotspur by appointing the English Premier League club’s captain Harry Kane as a brand ambassador.

Italian clubs are negotiating with betting brands as 2018 ban set to be overturned Much-delayed white paper on UK regulation due in the coming weeks

In 2022, disinfectant brand Dettol leveraged its partnership with the FA and England Football around UEFA Women’s Euro 2022 through an integrated activation programme spanning TV, OOH, digital, social a…

English Premier League club Arsenal has agreed a new sponsorship deal with LABS Group, a Web3 platform which is seeking to make real estate accessible for everyone

Newcastle United is to appoint OneFootball executive Peter Silverstone as chief commercial officer just five months after he arrived at the streaming and content platform

England’s Rugby Football League has agreed sponsorship deals with Sportsbreaks.com and Selco Builders Warehouse ahead of the Rugby League World Cup, which begins next week. Sportsbreaks.c

German sportswear manufacturer Adidas has extended its kit supplier deal with English Premier League football club Arsenal

English Premier League club Liverpool has agreed a three-year extension to its sponsorship deal with skincare brand Nivea Men

US sportswear and equipment company Nike has expanded its relationship with the Football Association (FA) by agreeing a multi-year deal to become the official ball supplier to the Women’s Super League (…