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Synot nets Czech Liga naming spot

Lottery and betting provider Synot has agreed a four-year deal to become the new title sponsor of the Czech Liga, the top division of football in the country.

Under the terms of the deal, which includes an option for an additional four-year extension, the league will be known as Synot Liga from 2014-15, with beer brand Gambrinus the outgoing naming sponsor having held the designation since 1997.

Terms for the deal are entering the final stages of being formally completed. Additionally, the Czech Liga has launched a new logo to mark Synot’s arrival as naming partner.