Canada

Football

Turkish Airlines has signed as the Official Airline Partner of Major League Soccer club Toronto FC for one season
Ice Hockey

US vehicle rental company Enterprise has agreed a five-year extension to its partnership with North American ice hockey league the NHL
Basketball

NBA basketball franchise the Toronto Raptors has signed a new naming rights deal with OVO, the record label founded by Canadian rapper Drake
Lacrosse

North America’s National Lacrosse League has signed a major partnership with US insurance firm Geico. The deal names Geico as the Official Insurance designation of the NLL.
Football

Ahead of its inaugural campaign, which begins next month, the Canadian Premier League has announced that Nike will become its Official Footwear and Equipment Supplier.
Baseball

Major League Baseball's season opening series in Japan will showcase MGM Resorts as its new Title Sponsor
Rugby League

Building materials company Sherwin Williams has stepped up its backing of rugby league through a new partnership with the Rugby Football League
Basketball

In the latest interactive monthly data report, SportBusiness Sponsorship analyses the sponsorship landscape of basketball in the US and Europe.
Basketball

German sportswear brand Puma has boosted its return to US basketball after inking a new marketing agreement with the NBA
Ice Hockey

The NHL ice hockey league has signed a multi-year, Canada-focused sponsorship deal with tissue manufacturer Kruger Products
Football

North America’s Major League Soccer has extended its partnership with food manufacturing company Kellogg’s.
American Football

Naming rights to Vancouver’s BC Place Stadium, home to Major League Soccer club the Vancouver Whitecaps, will go on the market this year.
Football

German carmaker Volkswagen has signed a new Founding Partner deal with the Canadian Premier League – Canada’s forthcoming national soccer league. U
Esports

Ahead of the first eMLS Cup event of 2019 – the eMLS League Series One in Southern California tomorrow (Tuesday) – the Montreal Impact announced that jersey sponsor BMO (Bank of Montreal) will also pa…
Football

Canada Soccer has confirmed that Nike will replace sportswear rival Umbro as the organisation’s official supplier in the New Year.
Football

Expansion Major League Soccer franchise FC Cincinnati has signed a new Official Partner deal with local restaurant chain Skyline Chili
Basketball

ReadyUp, an esports and gaming startup for player connection, team management, and fan engagement, has agreed a partnership with the National Basketball Players Association and its wholly-owned commercial…
Winter Sports

Agricultural products manufacturer Pioneer Hi-Bred has been unveiled as the Title Sponsor of the 2019 World Men’s Curling Championship in Lethbridge, Canada.