Brazil
Cruzeiro converts Penalty partnership
Sporting goods brand Penalty has signed a three-year kit supplier deal with Campeonato Brasileiro Serie A football club Cruzeiro.
Barcelona signs first Brazil-only regional deal
Spanish Liga club FC Barcelona, this month, sold its first Brazilian market sponsorship to the deodorant brand Tenys Pé Baruel.
Barcelona enters Brazilian market with Baruel deal
Spanish Liga football club Barcelona has signed its first local sponsorship deal in Brazil after agreeing a contract with foot care brand Baruel.
Fluminense brings in Viton 44 to replace Unimed
Campeonato Brasileiro Serie A football club Fluminense has moved swiftly to replace outgoing main sponsor Unimed by signing a new agreement with Brazilian soft drinks producer Viton 44.
Banco do Brasil suspends volleyball sponsorship amid corruption probe
State-controlled Brazilian financial institution Banco do Brasil has suspended payments to the country’s national volleyball federation (CBV) after a government investigation reported that CBV directors failed to distribute $11.3m of sponsorship income to athletes between 2010 and 2013.
Elo: Brazil’s domestic payment card champion
Rio 2016 confident of exceeding London’s sponsorship revenue
Rio 2016 has said it has matched London 2012’s domestic sponsorship revenues for its staging of the Olympic Games and expects to surpass this figure.
Bahia replaces Nike with Penalty
Sporting apparel manufacturer Penalty has replaced Nike as the kit partner of Campeonato Brasileiro Série A top-tier football club Bahia.
Banco do Brasil invests in Sauber after Nasr signing
The Sauber Formula One motor racing team has signed a partnership with financial institution Banco do Brasil for 2015 following confirmation that Brazilian rookie Felipe Nasr will be part of its driver line-up next season.
Huawei connects to Brazilian market with Santos deal
Chinese telecommunications company Huawei has further expanded its football portfolio after entering into a shirt sponsorship deal with Campeonato Brasileiro Serie A team Santos.
Dow to drive revenue from Rio sustainability platform
Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee could earn it major financial rewards in the lead up to and after the Olympic Games.
Rio 2016 turns to Chinese sportswear partner
Chinese sportswear company 361° has agreed a deal to become an official supporter of the Rio 2016 Olympic and Paralympic Games.
Santos shifts to match-by-match shirt sponsorship
Campeonato Brasileiro Serie A football team Santos has shifted to a match-by-match sponsorship model that will see a different sponsor appear on players’ jerseys during each game.
Elo links up with Copa do Brasil
Brazilian credit card company Elo has agreed a three-year sponsorship deal for the Copa do Brasil club football competition.
Dow strengthens Olympics link with Rio carbon deal
The Dow Chemical Company has strengthened its involvement in the Olympics by becoming the ‘official carbon partner’ of the Rio 2016 summer Games in Brazil.
Caixa continues commitment to women’s football in Brazil
Government-owned bank Caixa Economica Federal has renewed its title sponsorship of the Campeonato Brasileiro for the second edition of the women’s football league.
Ottobock retains Paralympic partnership
Mobility products and solutions provider Ottobock Healthcare has renewed its association with the Paralympic Games for Rio 2016.
Michelin teams up with CBF
French tyre manufacturer Michelin has agreed a deal to become a sponsor of the Brazil national football team.