Brazil
Caixa returns to big-time sport with COB
Brazilian state-owned bank Caixa has signed a four-year deal with the Brazilian Olympic Committee (COB) worth R$160m ($29.3m/€26.2m), making it the biggest deal in the federation's history.
Watchdog probes Brazil’s 3D cam carpet sales
Brazil’s competition regulator has launched an investigation into alleged anti-competitive practices in the production and commercialisation of 3D cam carpets in Brazilian football.
Corinthians betting shirt sponsor secured after VaideBet exit
VaideBet terminating its record shirt sponsorship of Corinthians has not dissuaded the Brazilian club from doing business with betting operators, with rival Esportes da Sorte stepping into the breach.
Puma extends sole Brazil kit supplier deal with Palmeiras
Amid interest from several rivals, Puma has extended its kit supplier agreement with Campeonato Brasileiro Série A club Palmeiras.
VaideBet terminates record Corinthians deal amid corruption probe
Just six months after announcing a record shirt sponsorship deal with Corinthians, online betting company VaideBet has ended the agreement amid an ongoing anti-corruption investigation involving the Brazilian football club.
Betting money continues to flood Brazilian football with record Vasco-Betfair deal
Vasco da Gama has landed the biggest sponsorship deal in its history, selling its front-of-shirt inventory to Betfair, as the battle for market share among betting brands in Brazil escalates
Flamengo extends Adidas connection with improved kit deal
A contract extended through to the end of 2029 will see Flamengo entitled to an increased minimum guarantee of R$74m (€13.3m/$14.2m) per year.
Brazil betting boom continues as Betano picks up Série A title rights
With restrictions on gambling in Brazil loosening, the Campeonato Brasileiro Série A has its first title sponsor from the betting category in the form of Greece-based Betano.
Itaú signs Miami Open extension to 2028, Haier renews with ATP
Brazilian bank Itaú Unibanco has agreed a four-year extension to its presenting sponsorship deal with tennis’ Miami Open.
Palmeiras outlier in Brax-dominated pitchside ads market with Sport Hub renewal
Brazilian football giants Palmeiras has signed off a new lucrative deal with Sports Hub, for the Brazilian technology solutions company to continue selling its perimeter LED board and on-pitch advertising assets to 2029.
Sportingbet, Xamã and the Copa Libertadores
Sportingbet ran an influencer-led campaign in Brazil to tee up its sponsorship of the 2023 Copa Libertadores.
Mercado Livre acquires Pacaembu Stadium naming rights
E-commerce platform Mercado Livre has acquired the naming rights to the Pacaembu Stadium in São Paulo in a deal stretching over 30 years.
Superbet replaces Sportsbet.io on São Paulo shirtfront
São Paulo FC has named online bookmaker Superbet – a newcomer to the Brazilian market – as the club’s new master sponsor on a three-year deal from 2024 to 2026.
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Corinthians-VaideBet shirt deal sets Brazilian club record
Campeonato Brasileiro Série A club Corinthians has signed the “largest master sponsorship contract" in the history of Brazilian football with online betting company VaideBet.
Stake joins Brazilian football gambling sponsorship trend
Online cryptocurrency gambling platform Stake has expanded its presence in football with the acquisition of Brazilian club Juventude’s front-of-shirt sponsorship rights.
Brazil ends long wait to regulate sports betting market
A federal sports betting marketplace will be launched in Brazil, after the country passed regulations to finally bring clarity to the activity.
São Paulo and Bahia strike new stadium naming deals
Brands from the confectionery and betting sectors have broadened the stadium naming rights market for top-tier football clubs in Brazil
Vitória members approve controversial stadium naming rights deal, veto club naming
Members of newly promoted Brazilian Série A side Esporte Clube Vitória have voted to approve a new stadium naming rights deal with escort company Fatal Model while also rejecting a proposal to sell club naming rights to the same company.