Brazil
Flamengo seals double kit deal
Campeonato Brasileiro Série A football club Flamengo has signed off on sponsorship deals with financial services organisation Caixa and automotive manufacturer Jeep.
GE extends Paralympic Games association with Rio 2016 deal
US conglomerate General Electric has extended its backing of the Paralympic Games by agreeing to sponsor next year’s edition of the multi-sport event in Rio de Janeiro.
Sao Paulo books Copa Airlines deal
Campeonato Brasileiro Serie A football team Sao Paulo has reached a sponsorship deal with Panamanian airline Copa Airlines.
Vasco da Gama refreshes sponsor roster with Guaraviton deal
Brazilian company Viton 44 has struck a deal for its Guaraviton drinks brand to become a partner of recently promoted Campeonato Brasileiro Série A top-tier football club Vasco da Gama.
Chevrolet links up with Brasil Global Tour
Automotive manufacturer Chevrolet has signed up as the title sponsor of the Brasil Global Tour – the series of friendly matches featuring the Brazil national football team.
Under Armour bolsters football portfolio with Sao Paulo deal
US sportswear manufacturer Under Armour has announced a multi-year deal with Campeonato Brasileiro Serie A football team Sao Paulo.
Bradesco slam-dunks Brazilian basketball deal
Brazilian banking and financial services company Bradesco has struck a deal with Novo Basquete Brasil (NBB), the top division of club basketball in the country, to become the title sponsor of its end-of-season All Star events.
Caixa invests in Corinthians extension
Government-owned bank Caixa Economica Federal has renewed its major shirt sponsorship deal with Campeonato Brasiliero football club Corinthians for the 2015 season.
TIM enhances Campeonato Brasileiro standing with double deal
Brazilian telecommunications company TIM has further strengthened its considerable presence in the Campeonato Brasileiro Série A football league by signing one-year sponsorship agreements with Coritiba and Atletico Paranaense.
Palmeiras doubles up on shirt sponsors with Prevent Senior
Campeonato Brasileiro Série A football team Palmeiras has continued its sponsorship drive by signing up insurance group Prevent Senior as an additional shirt sponsor.
Barcelona launches maiden Brazilian partnership
Spanish Liga football club Barcelona has confirmed its first commercial move into the Brazilian market by making foot care products company Baruel an official club sponsor for 2015.
Palmeiras ends search for main sponsor with Crefisa deal
Campeonato Brasileiro Série A football team Palmeiras has agreed a two-year deal to make financial services group Crefisa its major sponsor.
Banco do Brasil resumes CBV sponsorship
State-controlled financial institution Banco do Brasil has resumed its partnership with the Brazilian Volleyball Confederation (CBV) five weeks after a government investigation into the national governing body’s mismanagement of sponsorship funds brought about a suspension of payments.
Fluminense reels in Frescatto Company deal
Campeonato Brasileiro Serie A football club Fluminense has secured a one-year sponsorship deal with food group Frescatto Company.
CBF secures long-term connection with Vivo
The Brazilian Football Confederation (CBF) has sealed an eight-year extension to its sponsorship agreement with telecommunications brand Vivo, part of the Telefonica Group.
Umbro adds Gremio to Brazilian portfolio
Campeonato Brasileiro Série A football club Gremio has agreed a kit supplier deal with UK sportswear manufacturer Umbro.
Top Brazilian club unveils 2015 sponsors
Campeonato Brasileiro Série A football club Atlético Mineiro has unveiled its sponsors for the new year, with real estate company MRV Engenharia set to serve as its main partner.
Cruzeiro converts Penalty partnership
Sporting goods brand Penalty has signed a three-year kit supplier deal with Campeonato Brasileiro Serie A football club Cruzeiro.