Australia
United Petroleum to fuel V8 Supercars
Australia-based touring car championship V8 Supercars has reached a three-year deal to make United Petroleum the official fuel supplier to the series, with the ethanol fuels producer also becoming a major commercial partner of the sport.
Asics nets extension with Trans-Tasman Netball League
Sportswear brand Asics has renewed its association with the Trans-Tasman Netball League to serve as its official footwear supplier for the next three years.
New stadium partner for Gold Coast Titans
The Australian National Rugby League’s Gold Coast Titans have struck a deal with Cbus Super for the retirement fund to become the rugby league club’s new stadium naming rights-holder.
Port Adelaide scores major deal with EnergyAustralia
AFL Australian rules football club Port Adelaide has sealed a multi-year agreement to make electricity and gas retailer EnergyAustralia its new joint-major partner.
TNT to support ARU referee initiative
Global logistics company TNT Express has extended its decade-long partnership with the Australian Rugby Union for another three years until the end of 2016.
Tupperware teams up with AFL for 2014
The AFL Australian rules football league has announced kitchen and home storage container manufacturer Tupperware as an official partner for its 2014 season.
Sportingbet benefits through Penrith Panthers sponsorship reshuffle
Australian NRL rugby league team Penrith Panthers has announced e-gaming operator Sportingbet as its new stadium naming rights partner.
ANZ serves up Australian Open renewal
Banking group ANZ has agreed a five-year extension to its sponsorship of the Australian Open grand slam tennis tournament.
Western Force tackles sponsorship shortfall
Perth-based Super Rugby franchise Western Force is set to sell naming rights for individual player jerseys having failed to secure a new main partner.
Mars Food Australia renews with Central Coast Mariners
Australian A-League football team Central Coast Mariners has extended its shirt sponsorship deal with food manufacturing company Mars Food Australia until the end of the 2014-15 season.
Bupa extends Tour Down Under deal
International healthcare group Bupa has agreed a three-year extension to its sponsorship of the Tour Down Under UCI World Tour road cycling event.
Peugeot touches down for three years with Sydney Roosters
The Australian subsidiary of French automotive company Peugeot has reached a three-year deal to become a major partner of NRL rugby league team Sydney Roosters.
Rawlings pitches in with Australian baseball deal
The Australian Baseball League and national governing body Baseball Australia have announced a three-year partnership with sports equipment manufacturer Rawlings Sporting Goods that will run through 2017.
Specsavers takes on Australian Open sponsorship
The Australian arm of opticians chain Specsavers has reached a deal to serve as the official eyecare partner of the 2014 Australian Open tennis championships.
Gatorade teams with AFL
PepsiCo-owned sports drink brand Gatorade has reached a three-year agreement with the AFL to become the official sports drink of the Australian rules football competition.
Direct Trade Supply strikes Big Bash deal with Perth Scorchers
Direct Trade Supply has reached a deal to become the major partner of Perth Scorchers for the forthcoming Big Bash League Twenty20 cricket tournament.
Melbourne Stars complete Big Bash sponsorship roster
Australian online pharmacy Chemist Warehouse has agreed a two year deal with the Melbourne Stars, with the Big Bash League Twenty20 cricket franchise completing its sponsorship roster for the forthcoming season.
Sydney’s Big Bash teams boosted by new deals
Australian Twenty20 cricket franchises Sydney Thunder and Sydney Sixers have secured new sponsorship deals for this season’s Big Bash League.