Australia
NBL continues commercial revamp with Wilson deal
Sports equipment manufacturer Wilson has signed a three-year partnership with the National Basketball League of Australia.
Australian Olympic team secures Mondelez support
The Australian Olympic Committee has unveiled snack food producer Mondelez International as an official partner of the country’s Olympic team.
Steadfast trades up with Brisbane Roar
Australian A-League football club Brisbane Roar has upgraded its commercial deal with Steadfast to make the insurance brokerage network its principal partner.
AccorHotels links up with Australian Open
Hotel operator AccorHotels has signed up as an official partner of the Australian Open tennis grand slam event.
Tasmania commits to AFL’s Hawthorn with new deal
Australian Football League Aussie rules club Hawthorn has opted to extend its long-term partnership with the Tasmanian Government.
Pramac pledges support to Australian MotoGP round
Italian generator manufacturer Pramac has struck a deal to become the new title sponsor of the Australian round of the MotoGP World Championship motorcycling series.
McDonald’s tackles extra year with WAFL
Global fast-food restaurant chain McDonald’s has renewed its partnership with the West Australian Football League Aussie rules competition.
Coco Joy completes set of City Football Group partners
Coconut-based beverages producer Coco Joy, a brand owned by the FAL Food and Beverages Group, has entered into a global partnership with the City Football Group.
Melbourne Victory tucks into KFC renewal
Australian A-League champion Melbourne Victory has extended its long-standing sponsorship with fast food restaurant chain KFC.
Jabbry backs Gold Coast Titans
Australian National Rugby League team Gold Coast Titans has sealed a shirt sponsorship deal with digital media agency Jabbry.
JLT draws on Cowboys relationship for shorts spot
Insurance provider JLT has expanded its partnership with North Queensland Cowboys to become the front-of-shorts sponsor for the Australian National Rugby League team.
Sydney FC signs up with Puma, brings in shorts sponsor
Australian A-League football team Sydney FC has signed a kit partnership deal with sportswear giant Puma.
BLK enhances AFL presence
Sportswear manufacturer BLK has reached an agreement to become the official apparel supplier to the Australian Football League (AFL) Aussie rules competition.
Struggling Jets build for future with Beechwood Homes
Financially stricken Australian A-League football club Newcastle Jets has boosted its off-field prospects by making housing developer Beechwood Homes a principal partner.
Australia Post delivers Netball World Cup deal
Postal services company Australia Post has agreed a partnership with the 2015 Netball World Cup, which takes place in Sydney in August.
Audi links up with AFL’s Hawthorn
Australian Football League Aussie rules club Hawthorn has sealed a partnership deal with the Audi Australia division of the German automotive manufacturer.
Gold Coast teams up with Aquis Group
Resort development company the Aquis Group has agreed a title sponsorship deal with the Australian National Rugby League’s Gold Coast Titans.
A-League’s Sydney FC renews with De Lorenzo
Australian A-League top-tier football club Sydney FC has renewed a deal with corporate partner De Lorenzo Haircare.