Australia
Ubet partners V8 Supercars amid rebranding drive
Australia-based touring car championship V8 Supercars has partnered with newly renamed bookmaker Ubet.
V8 Supercars stays on track with TAFE Queensland
Australia-based touring car championship V8 Supercars has expanded its strategic partnership with education and training provider TAFE Queensland.
Gold Coast Titans score commercial hat-trick
Australian National Rugby League team Gold Coast Titans has secured sponsorship deals with fencing supplier TFH, LED lighting provider LEDified and employment training company Gold Training for the 2015 NRL season.
Hisense: Eyes on the US as portfolio expands
Chinese consumer electronics brand Hisense is focusing on the US, Western Europe and Australia as it looks to use sponsorship to increase awareness outside its home market of China.
Huawei to tackle AFL with Gold Coast Suns
Chinese telecommunications company Huawei has entered into its first major Aussie rules football sponsorship by partnering AFL team Gold Coast Suns.
Cronulla Sharks hire new partner
Australian National Rugby League team Cronulla Sharks has agreed a sponsorship deal with equipment hire company Coates Hire.
BMW revs up Australian Rugby Union partnership
German automotive giant BMW has entered into a new partnership with the Australian Rugby Union.
AFL recruits new partners
The Australian Football League (AFL), the top division of Aussie rules in the country, has agreed partnerships with football producer Sherrin and taxi company 13CABS.
Port Adelaide and North Melbourne bring in partners ahead of AFL 2015
AFL teams Port Adelaide and North Melbourne have brought in new commercial partners ahead of the 2015 season of the Aussie rules football competition.
Slater and Gordon to represent Australia at Olympics
Australian consumer law firm Slater and Gordon has agreed a six-year partnership with the Australian Olympic Committee.
Wolf Blass teams up with AFL for new season
Australian winery Wolf Blass has agreed a deal to become the official wine of the AFL Aussie rules football league.
Yakult renews contract with AFL’s Essendon
Probiotic dairy products company Yakult has extended its official match ball sponsorship of AFL Aussie rules football team Essendon.
SpotJobs.com signs double deal in Australia
Online employment service SpotJobs.com has signed up as a major partner of Australian National Rugby League club Melbourne Storm and the Greater Western Sydney Giants from the Australian Football League Aussie rules competition.
Melbourne Storm doubles up with shorts partners
Australian National Rugby League team Melbourne Storm has secured automotive dealership Whitehorse Truck and Bus and Metsal Heat Rub Cream as shorts sponsors.
Coopers extend with V8 Supercars
Australian brewery Coopers has extended its partnership with the country’s V8 Supercars motor-racing series.
Swimming Australia secures major backing for Fina Worlds, Olympics
Swimming Australia has reached an agreement to make mining company Hancock Prospecting its principal partner.
Tata Motors Australia: Reaching blue collar workers through rugby league
India-based car manufacturer Tata Motors is using sports sponsorship to increase brand awareness and acceptance in Australia.
BMW gets back in the saddle with Caulfield Cup Carnival
German automotive manufacturer BMW has returned to assume title sponsorship of Australian horse racing showpiece the Caulfield Cup Carnival under a multi-year partnership with the Melbourne Racing Club.