Australia

Echo Entertainment Group and its Jupiters Hotel and Casino development has signed up as the first official partner of the 2018 Commonwealth Games multi-sport event in Gold Coast, Australia.

Australian Football League club Collingwood has sealed a partnership with car company Holden.

Sports equipment manufacturer Wilson has signed a three-year partnership with the National Basketball League of Australia.

The Australian Olympic Committee has unveiled snack food producer Mondelez International as an official partner of the country’s Olympic team.

Australian A-League football club Brisbane Roar has upgraded its commercial deal with Steadfast to make the insurance brokerage network its principal partner.

Hotel operator AccorHotels has signed up as an official partner of the Australian Open tennis grand slam event.

Australian Football League Aussie rules club Hawthorn has opted to extend its long-term partnership with the Tasmanian Government.

Italian generator manufacturer Pramac has struck a deal to become the new title sponsor of the Australian round of the MotoGP World Championship motorcycling series.

Global fast-food restaurant chain McDonald’s has renewed its partnership with the West Australian Football League Aussie rules competition.

Coconut-based beverages producer Coco Joy, a brand owned by the FAL Food and Beverages Group, has entered into a global partnership with the City Football Group.

Australian A-League champion Melbourne Victory has extended its long-standing sponsorship with fast food restaurant chain KFC.

Australian National Rugby League team Gold Coast Titans has sealed a shirt sponsorship deal with digital media agency Jabbry.

Insurance provider JLT has expanded its partnership with North Queensland Cowboys to become the front-of-shorts sponsor for the Australian National Rugby League team.

Australian A-League football team Sydney FC has signed a kit partnership deal with sportswear giant Puma.

Sportswear manufacturer BLK has reached an agreement to become the official apparel supplier to the Australian Football League (AFL) Aussie rules competition.

Financially stricken Australian A-League football club Newcastle Jets has boosted its off-field prospects by making housing developer Beechwood Homes a principal partner.

Postal services company Australia Post has agreed a partnership with the 2015 Netball World Cup, which takes place in Sydney in August.

Australian Football League Aussie rules club Hawthorn has sealed a partnership deal with the Audi Australia division of the German automotive manufacturer.