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NBL continues commercial revamp with Wilson deal

Sports equipment manufacturer Wilson has signed a three-year partnership with the National Basketball League of Australia.

The deal runs from the upcoming 2015-16 season, with Wilson providing official game balls for all NBL matches through until the 2017-18 campaign.

The NBL will use the Wilson Solution Game Ball – currently the official ball of the National Collegiate Athletics Championship and its showpiece March Madness event in the United States.

NBL general manager Jeremy Loeliger said: “This announcement is a key milestone in the journey of the new-look NBL as we get closer to season tip-off in October. Teaming up with Wilson provides us with the opportunity to build a partnership with an iconic worldwide brand that shares our vision for the future of the NBL.”

Former co-owner and chairman of the NBL’s Melbourne United franchise, Larry Kestelman, took a controlling stake in the league in May and set out ambitious plans to improve its commercial fortunes.