Australia
WNBL signs new apparel partner
Australia’s Women’s National Basketball League has entered into a partnership with sportswear brand iAthletic.
Gold Coast 2018 signs first equipment supplier
Spieth Gymnastics has become the first sports equipment supplier to partner with the 2018 edition of the Commonwealth Games multi-sport event, which will be staged in Australia’s Gold Coast region.
A-League clubs agree kit partnerships
Australian A-League football club Perth Glory has extended a partnership with Italian sportswear manufacturer Macron, while rival team Newcastle Jets has reportedly signed a deal with Australian sports and lifestyle apparel brand Viva.
AFL’s Carlton upgrades Virgin Australia partnership
The Virgin Australia airline has expanded its partnership with AFL Aussie rules football club Carlton.
Gold Coast 2018 signs event management partner
Events company Sold Out National Event Management has agreed a deal to sponsor the 2018 edition of the Commonwealth Games, which will take place in Australia’s Gold Coast region.
KFC backs Rugby League World Cup
Fast food restaurant chain KFC has been named as an official partner of this year’s Rugby League World Cup.
Gold Coast 2018 signs up furniture provider
RGS Events Australia has been appointed as the official furniture provider for the 2018 edition of the Commonwealth Games multi-sport event, which will be staged in the country’s Gold Coast region.
AFL’s Essendon renews jersey deal with Fujitsu General
Japanese air conditioning systems manufacturer Fujitsu General has extended its major partnership with AFL Aussie rules football team Essendon.
Beer partner signs up for Rugby League World Cup
Food and beverages company Lion has agreed a sponsorship deal with organisers of this year’s Rugby League World Cup, through which its XXXX Gold brand will serve as the official beer of the national team tournament.
Richmond Tigers extend with main sponsor Jeep
AFL Aussie rules football team the Richmond Tigers has extended its partnership with automotive manufacturer Jeep.
Rolex extends backing of Australian Open
Swiss watchmaker Rolex has renewed its sponsorship of the Australian Open grand slam tennis tournament.
iSelect extends Melbourne FC backing to men’s team
Health insurance company iSelect has enhanced its association with Melbourne FC to become a co-principal partner of the AFL Aussie rules football team.
Women’s Rugby League World Cup signs main sponsor
Australian home goods retailer Harvey Norman has been named as the official major partner for this year’s Women’s Rugby League World Cup.
Queensland Reds sign up Zoo Sport as BLK replacement
Sportswear manufacturer Zoo Sport has been named as the new apparel partner of Australian Super Rugby franchise the Queensland Reds through an agreement with the Queensland Rugby Union.
AFL partners with DrinkWise Australia
The AFL Aussie rules football league has entered into a partnership with DrinkWise Australia in a move designed to promote responsible drinking.
AFL’s Bulldogs sign jersey deal with Mercedes-Benz
AFL Aussie rules football team the Western Bulldogs has agreed a jersey sponsorship deal with automotive manufacturer Mercedes-Benz Vans Australia.
West Coast Eagles sign shorts sponsor
AFL Aussie rules football team the West Coast Eagles has signed a sponsorship deal with energy company AGL Limited.
Gold Coast 2018 partners with Technogym
Fitness equipment manufacturer Technogym has agreed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which will be staged in Australia’s Gold Coast region.