Japanese air conditioning systems manufacturer Fujitsu General has extended its major partnership with AFL Aussie rules football team Essendon.
The new four-year deal will run through to 2021.
Fujitsu will remain as a co-major partner of the club and company branding will appear on the front of Essendon’s playing jerseys.
To mark the renewal, the firm’s Fujitsu General Australia division will give fans the chance to win free flights to Japan, where the company is headquartered.
Xavier Campbell, chief executive of Essendon, said: “To date, the club has generated in excess of Aus$10m (€6.7m/U$7.5m) in revenue for Fujitsu General Australia through the club’s national business network, and we will continue to focus on driving a strong commercial return on investment.”
He added: “We are extremely proud and excited to announce Fujitsu General Australia is not only part of Our Comeback Story, but will be part of the fabric of the Essendon Football Club until 2021, which coincides with our 150th anniversary.
“Fujitsu General Australia joined us in 2013, during what was a trying period in our club’s history. They have been nothing but outstanding partners for our organisation and we are extremely proud to be in the position to announce such a significant extension with them.”