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WNBL signs new apparel partner

Australia’s Women’s National Basketball League has entered into a partnership with sportswear brand iAthletic.

The three-year deal covers the 2017-18 to 2019-20 seasons and names iAthletic as the official apparel partner of the league.

The WNBL said the deal would include a cash component, although specific terms were not disclosed.

Under the agreement, iAthletic will provide playing uniforms and other apparel for each of the league’s eight clubs.

“We have seen a resurgence in basketball’s popularity globally,” iAthletic owner David Biwer said. “Women’s sport in Australia is gaining strong momentum in participation and interest and we believe all the elements are in place to succeed. Therefore, it is an ideal time to partner up with one of the world’s most talented women’s basketball leagues.

“Basketball is our wheelhouse, we live it, we understand it. We want these elite professionals to wear what we believe is the best performance gear in the market. They are the best, they should wear the best.”