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Women’s Rugby League World Cup signs main sponsor

Australian home goods retailer Harvey Norman has been named as the official major partner for this year’s Women’s Rugby League World Cup.

The event will run from November 16 to December 2 in Australia and will be held concurrently alongside the men’s tournament. Both the men's and women’s finals will be played as a double-header in Brisbane on December 2. This year’s women's event will be played as a standalone event for the first time, rather than being a part of a user pays festival.

Harvey Norman will benefit from brand integration through on-field grass logos and in-stadia signage at Southern Cross Group Stadium in Cronulla, where the pool stages and semi-finals will be contested from November 16-26.

Harvey Norman also sponsors Australia’s women’s team, which is known as the Jillaroos.

Harvey Norman chief executive Katie Page said: “It is less than a week since the Harvey Norman Jillaroos won the ANZAC Test against the Kiwi Ferns in such a sensational game and it gives us all a sense of what we have to look forward to with the Women’s Rugby League World Cup.

“Harvey Norman recently announced our support of both the NSW Rugby League and Queensland Rugby League female pathways programs and we have been the naming rights partner of the Jillaroos since 2015.

“Now, as the official major partner of this year’s Women’s Rugby League World Cup, Harvey Norman can support our female athletes, and those that make their training and development possible, up through the ranks to the highest level of competition.”

Australia, Canada, Cook Islands, England, New Zealand and Papua New Guinea will be the six teams to compete at this year’s Women’s World Cup.