Gold Coast 2018 signs event management partner

Events company Sold Out National Event Management has agreed a deal to sponsor the 2018 edition of the Commonwealth Games, which will take place in Australia’s Gold Coast region.

Sold Out will serve as the official event management company of the multi-sport event, which runs from April 4-15.

As an official supplier to the Games’ organising committee, Sold Out will help deliver promotional and marketing events such as the Queen’s Baton Relay. The company will also help organise community engagement initiatives.

Sold Out has supported a number of major Australian events in the past, including the 2000 summer Olympic and Paralympic Games in Sydney, and the 2006 Commonwealth Games in Melbourne.