Australia
CUB switches out Carlton Dry to promote Victoria Bitter at 2021 State of Origin
Carlton & United Breweries (CUB) has chosen to promote the Victoria Bitter brand at this year's State of Origin series as part of its wider National Rugby League (NRL) sponsorship
Rugby Australia calls off sponsor search as Cadbury signs as principal partner
Rugby Australia has named Cadbury as the new principal partner of the Wallabies men’s national rugby union team, ending an intense search period for the main jersey sponsor after the exit of airline Q…
eToro identifies user “passion point” in rugby union to accelerate growth in Australia
eToro extended its home match naming rights deal with Rugby Australia having identified the sponsorship as the most efficient way to hit its target 20-to-45-year-old male demographic in a growth territory
Football Australia extends deal with Compeat Nutrition
Football Australia is extending its deal with healthcare company Compeat Nutrition, offering nutritional support to its players, through to August 2022
Rugby Australia extends naming rights agreement with eToro
Rugby Australia has extended a naming rights deal with investment platform eToro until the end of 2023
St. George Footy Grants – St. George Bank & the St. George Illawarra Dragons/Queensland Reds/ Greater Western Sydney Giants
For the second year of its community sport investment campaign, in 2020, Australian bank St. George’s went bigger to help grassroots clubs suffering amid Covid-19.
Rugby Australia seeks new jersey sponsor as GFG Alliance pulls out ‘at eleventh hour’
Rugby Australia will return to the market for the sale of its main jersey sponsorship after steel and mining conglomerate GFG Alliance pulled out of an advanced-stage agreement
Rogue Umpire – Uber Eats & Tennis Australia
Comedian Sacha Baron Cohen was brought in to work with Aussie tennis stars Nick Kyrgios and Ashleigh Barty to front Uber Eats’ 2021 Australian Open campaign.
AOC records A$900,000 deficit as Covid hits, but sponsorship revenue stable
The Australian Olympic Committee recorded a deficit of A$900,000 ($697,000/ €581,000) after the Covid-19 pandemic forced the delay of the Tokyo 2020 Olympic Games.
Bus Tour – Woolworths & the AFL/Netball Australia/Cricket Australia/Surf Australia
Through 2019 and 2020, Woolworths leveraged its multiple Australian partnerships toward a bus tour activation promoting healthy eating among kids through community sport.
Therabody doubles up in Australia as AFL follows NRL sponsorship
Tech wellness company Therabody, best-known for its Theragun massage therapy device, has signed as the Australian Football League’s official recovery partner.
FEI signs long-term GoGallop Studios licensing deal to develop egames
The International Equestrian Federation (FEI) has signed a five-year licensing agreement with interactive entertainment company GoGallop to collaborate on a series of egames
Nivea secures naming rights for FIFA 21 Australian E-League
Skincare brand Nivea has signed a naming rights deal with the EA Sports FIFA 21 E-League set to take place next weekend (April 23-24)
CommBank to replace Westfield as naming rights sponsor of Australia’s Matildas
The Commonwealth Bank of Australia (CommBank) has agreed an initial four-year deal to become the Official Naming Rights Partner of Australian women’s football.
It’s Time to Rai$e: Good for Footy Raffles – Toyota & the AFL
In summer 2019, Australian Football League title partner Toyota promoted its annual ‘Good for Footy’ grassroots fundraising programme with a campaign fronted by footy legend Jonathan Brown.
Pitvertising – Rexona & Cricket Australia
Unilever deodorant brand Rexona used its 2020-21 Big Bash League rights to drive home its key product message about keeping cool under pressure by placing the brand logo under the arms of BBL umpires.
Sports retailer Rebel named Official Partner of Football Australia’s Matildas
Football Australia has signed a three-year sponsorship deal with sports retailer Rebel, supporting the growth of women’s and grassroots football in Australia.
NRL added to Therabody’s sports sponsorship portfolio
Australia’s top-tier domestic rugby league club competition the National Rugby League has become the latest sports body to sign up technology wellness company Therabody as a sponsor.