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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Castore lands five-year Saracens deal in move into English rugby union
English rugby union club Saracens has finalised its kit supply deal with UK-based sportswear brand Castore
Stone and Wood replaces Yenda as Rugby Australia beer sponsor
Australian brewery Stone and Wood Brewing Co. has become a sponsor of Rugby Australia and the Wallabies men’s national team ahead of the international season.
Renault to support rugby union development drive in Uruguay
French automotive manufacturer Renault has entered into a partnership with the Unión de Rugby del Uruguay, the national governing body of rugby union in the South American country.
Saltire Energy to reach Scots in oil industry as part of Scottish Rugby deal
Scottish Rugby has signed a new sponsorship agreement with oilfield support company Saltire Energy in three-year deal from July 2021