eToro extended its home match naming rights deal with Rugby Australia having identified the sponsorship as the most efficient way to hit its target 20-to-45-year-old male demographic in a growth territory.
According to industry sources, the three-year agreement, from 2021 to 2023, is worth about A$3m (€1.9m/$2.35m) per season.
You need to have a subscription to access this content
If you would like more information on our Sponsorship product please contact our sales team
Already have an account? Sign in here
