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eToro identifies user “passion point” in rugby union to accelerate growth in Australia

(Photo by Cameron Spencer/Getty Images)

eToro extended its home match naming rights deal with Rugby Australia having identified the sponsorship as the most efficient way to hit its target 20-to-45-year-old male demographic in a growth territory.

According to industry sources, the three-year agreement, from 2021 to 2023, is worth about A$3m (€1.9m/$2.35m) per season.

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